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The top documents tagged [perceived benefits price]
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McGraw-Hill/Irwin Retailing Management, 7/e © 2008 by The McGraw-Hill Companies, All rights reserved. Chapter 15 Retail Pricing
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Chapter 8 Pricing Strategy and Management. 8-2 In this chapter, you will learn about… 1.Pricing Considerations Price as an Indicator of Value Price Elasticity
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Chapter 15 Retail Pricing McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved
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Retailing Management 8e© The McGraw-Hill Companies, All rights reserved. 14 - 1 CHAPTER 2CHAPTER 1CHAPTER 14 Retail Pricing CHAPTER 14 McGraw-Hill/Irwin
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Pricing, Ch#11
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