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The top documents tagged [presentation of merchandise]
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Promotion is the communication of information about goods, services, images and/or ideas to influence purchase behavior. 2
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visual merchandising
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Business
Pp11
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Education
Chapter 11 situational influences
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Retail
Visual Merchandising Cafes
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NYC E-commerce proposal
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Store Design Visual Merchandising 2 Chapter Objectives Explain the importance of store image. Discuss the importance of store design. Explain the importance
224 views
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Promoting Fashion Chapter 12.1 Visual Merchandising & Display
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STORE ATMOSPHERICS. Store Atmospherics Kotler (1973) defines store atmospherics as: ‘……the conscious designing of space to create certain effects in buyers
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