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The top documents tagged [product cannibalization]
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Product Life Cycle Management
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BRAND STRATEGY. Definitions of Brand Strategy A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy
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Group: KISS Members: Zhuobin Chen, Jiajia Cai, Young Pei Lee Xiaoying Ma, Zhen Yang, Wei Wang Nov. 1 st, 2010 Pharmasim Strategic plan
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cannabalization
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