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The top documents tagged [purposes of trade promotions]
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Prentice Hall, © 200916-1 Sales Promotion, Events, and Sponsorships Part 5: Principles: How to Win the Battle of the Buzz Chapter 16
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Part 5 Principles: IMC and Total Communication Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 17-1
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Sales Promotion, Events, and Sponsorships Part 5: Integration and Evaluation Chapter 16
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Promotions
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