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The top documents tagged [q ualitative r esearch]
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1.4 N ON - EXPERIMENTAL METHODS : QUALITATIVE R ESEARCH
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C ONDUCTING I NTERVIEWS and Focus Groups. C OMPARING Q UALITATIVE INTERVIEW TYPES QuantitativeQualitative Unstructured Semi-structured 1) 2) No predeveloped
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Consumer Behavior, Ninth Edition Schiffman & Kanuk
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Q UALITATIVE R ESEARCH - W HAT IT IS AND WHEN TO USE IT September 18, 2012 2:30 – 3:45 pm
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