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The top documents tagged [scheduling media]
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Chapter 8 power_point_slides
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For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Advertising and IMC Media Planning
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Advertising and IMC Media Planning. What are the steps in the media planning process? What is the difference between reach and frequency? How do
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Media Planning, Objectives, and Strategy for Advertising and Promoting the Brand
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