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The top documents tagged [study services marketing]
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Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics
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1-2 A Note on the PowerPoint Slides... These PowerPoint slides contain selected exhibits, figures, and tables from the chapters as well as objectives
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Introduction to Services Marketing By Dr Githa Heggde
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1-2 Introduction to Services What are services? Why services marketing? Service and Technology Characteristics of Services Compared to Goods
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