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chapter 16 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Electronic Media:
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chapter 12 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Electronic Media: Television and Radio
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The Essentials of Direct Response Media Thanks to Wunderman Worldwide
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Delivering ROI, Internationally Ian Manning Head of Client Services – International ZenithOptimedia International 09 October 2009
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