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The top documents tagged [total ad budget]
Technology
IAB: An Inside Look at Demand Side Perceptions of Digital Video Advertising (2011)
4.108 views
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Advertising Budgeting Professor Close Sources: Cravens and Percy(1998); Murphy, Cunningham and de Lewis (2011)
215 views
Business
Branding for Results in the Digital Age
368 views
Documents
Agency Budgeting 2/16/2012. Parts of an Agency Budget Agency fees Out of Pocket Expenses (OOP) Total Budget
222 views
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Agency Budgeting
27 views