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The top documents tagged [virtual brand community]
Documents
Promoting Consumers Participation in Virtual Brand Communities
74 views
Documents
Woisetschlager Et Al 2010 How to Make Brand Communities Work_Antecedents and Consequences of Consumer Participation
89 views
Marketing
Dreamstream a digital branding tool
128 views
Documents
Journalism & Mass Communication Quarterly 2009 Ragas 45 64
26 views