© Nokia 2012

So how do you make money on Series 40?

Revenue tools available

In-App Purchasing In-App Advertising

Java SDK

Web Tools

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan. 2011 Jun. 2011

39%

65%

61%

35%

% Revenue from

premium games

% Revenue from

freemium games

In-App purchase has proven successful

Freemium is the dominating business model in the mobile apps industry today

© Nokia 2012

Source: Flurry

Purchasing app has never been easier

Live operators (150 in 50 markets)

© Nokia 2012

By far the largest operator-billing network on planet

Mexico: before and after operator billing introduction (3,8

x increase in KPIs)

Revenues in In-App Advertising are predicted to grow fast

“Top publishers are generating 30k€ - 50k€ a month in Nokia Store with Inner-Active In-app advertising solutions” —Roy Timor Rousso, VP Marketing, Inner-Active B€2

B€8.5

0

2

4

6

8

10

2010 2015

Juniper Research

In selected markets In-App advertising is seen to be the dominant monetization model

Series 40 – App Downloads

© 2012 Nokia 6

0

200

400

600

800

1,000

1,200

1,400

April 2010 April 2011 April 2012

Mil

lio

ns

Mobile Phones

In App Advertising

© 2012 Nokia 7

3rd party APIs

Recommended

inneractive: www.inner-active.com/Nokia Java ME + Qt + WP

vserv.mobi: vserv.mobi/ Java ME + WP

In App Purchasing

© 2012 Nokia 8

Phones

Nokia Asha 200, 201, 202, 203

Nokia Asha 302, 303, 305, 306, 311

Nokia 110, 111, 112

Simulate with emulator

Tutorial videos

http://www.developer.nokia.com/ Distribute/In-app_purchasing/

In App Purchase: features

© 2012 Nokia

• Convert free applications to paid ones by embedding try-and-buy offers within the applications

• Offer seamless consumer-friendly credit card and operator payment flows to optimize the purchase funnel

• Leverage Nokia's numerous operator billing integrations and country presences to extend your reach and promote your brand

• Implement purchases through a few simple API calls, without having to worry about payment processing

• Enjoy rich revenue sharing with the same price points and earnings split as for Nokia Store content

In App Purchase: what you can sell?

© 2012 Nokia

Content – for example:

Premium levels for games

Virtual goods (additional tools or currency for a game)

Downloadable components (books or city guides)

Services – for example:

One-time subscriptions for various periods, such as a one-month, three-month, or one-year subscription to a mobile newspaper

Donations

• Tickets to real-world events

• Physical goods, such as pizza

• Physical merchandise in online auctions

• Charitable donations that require that all

proceeds go to the charity.

• Purchases that Nokia's Quality Assurance

(QA) team cannot verify at the time of

submission, such as loyalty points or

prepayments for future releases

• Content that does not adhere to the Nokia

Store Content Guidelines

In-App Purchase: payment flow

© 2012 Nokia

In-App Purchase: restoration

© 2012 Nokia

Two types of content protection:

built–in content – Nokia Store handles the restoration.

content delivered from a back-end server – You handle the restoration.

App flow design:

silently check if restorable products are available.

display a Check previous purchases button to retrieve this information on demand only.

display just a Buy button for each product.

Demo

Tips & SDK Release Notes Emulator – Recommended

<= JDK 6 Update 27 (newest JDK 7 should be fine, too)

Only 32 bit JRE!

NetBeans 7.1 experience

Don’t choose Features on Demand

Install Java SE + EE + ME

Run NetBeans as Administrator once after Nokia Java SDK install

Integrates SDK docs

Thank You.