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culture360.org Developing an Open Source social network
platform & social media strategy
Connecting Asia and Europe through Arts and Culture
Background
• The Asia-Europe Meeting (ASEM)
• The Asia-Europe Foundation (ASEF)
• Cultural Exchange Department
• culture360.org
• 2003-2009 development phases
Background
IT Challenges
• IT outsourcing• Limited human resources• Limited technical skills• Extensive research required• Bridging the communication between IT and cultural
sector
Re-development criteria
• Open source • Low technical barriers for entry and admin• User friendly• Social Network features • Integrate easily with the social web• Enable consolidation of large number of past web
projects
WordPress Multi-User
• Open source • Huge vibrant developer community• Hundreds of thousands of blogs with a single install • User friendly• Integrate easily with the social web
http://mu.wordpress.org/
WordPress Multi-User
• Empower culture sector workers • Single CMS
– Cost-efficient– Time-efficient
• Examples
http://mu.wordpress.org/
WordPress Multi-User
http://magazine.wsj.com/
WordPress Multi-User
http://ourworld.unu.edu/en/
BuddyPress
• Social Network layer• Friends• Messaging• User profiles• User Wire• Groups• Activity streams
http://buddypress.org/
Developing a Social Media Strategy
Developing a Social Media Strategy
www.agendacom.com
Social Media Challenges
• Time & resources• Education & training• Control content creation or distribution• Harnessing social media tools more effectively• Data protection and privacy issues
Measuring success
• Google analytics• Newsletter analytics • Website polls• Newsletter polls & surveys• Membership numbers & activity
Sharing & Collaboration Efforts
• Culturemondo• Development blog• Open Source platform
culture360.org
Connecting Asia and Europe through Arts and Culture
Jeffrey Withaya Campbell Technical & Social Media Coordinator [email protected]
Katelijn VerstraeteAssistant Director, Cultural [email protected]
Judith Staines European [email protected]
Valentina RiccardiProject Executive culture360Cultural [email protected]
