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Managing Information Assetsin a Virtual World
AJ KELTONDirector, Technology Services Unit
College of Humanities and Social Sciencesat Montclair State University, NJ
What do you already know aboutSecond Life?
Why talk about Second Life?
What is Second Life?
“Second Life is a 3-D virtual world entirely built and owned by its residents.”
Second life is NOT a game - there are no rules or a fixed goal-oriented purpose.
15-20K sign ups daily - over 10 million total
25 - 50K residents on at one time (or 25-50% of the population of Lowell, MA - daily!)
over $1 million spent daily (real US dollars)
What is Behind Second Lifea scaleable co-located grid of servers running Linux - “infinite” growth just by adding a server
Everything resides on the grid - one download/persistent desktop access
Cross-platform portability
Infinite avatar customization - no two avatars alike
Uploadable textures, audio, and Quicktime video can play in-world.
International Language Support - chat and communicate in local
languages, including Asian character sets. European keyboards
supported.
A Universe of Virtual WorldsSecond Life
Active WorldThere
SL Teen GridWhyville
Toontown
Sims OnlineVirtual Earth
Home
Coke StudiosProtosphere
Muse
Sora CityDreamville
Dubit
TowerChatTraveler
Habbo Hotel
The ManorMokitownCybertown
Virtual IbizaVoodoo Chat
Playdo
Worlds.comMoove
The Palace
A Universe of Virtual Worlds
• 22 virtual world platforms listing over 11.8 million users, and that only includes numbers from 7 of the 22
•18 virtual worlds for Teens and Tweens listing over 52.3 million users from 12 of the 18
•15 virtual worlds for kids listing over 16.7 million users from 9 of the 15
Do the math: 55 virtual platforms w/ 80.8 million users
Show me the money
“We don't see any slowing in the market adoption of virtual worlds technologies and expect investment in the space to continue. In fact the market is growing significantly, with the rate of adoption of virtual worlds increasing as the technology matures and has more to offer both consumers and enterprise customers.”
Christopher ShermanExecutive Director of Virtual Worlds Management
Digital Content Management
Preserve Secure
ProtectCreate
Preserve Secure
ProtectCreate
Collaboration
Challenges
So What?
What does this mean, or how does it apply
to you?
Managing Information Assetsin a Virtual World
