15
One File. One URL. Thousands of Screens.

1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

Embed Size (px)

DESCRIPTION

Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.

Citation preview

Page 1: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

One File. One URL. Thousands of Screens.

Page 2: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.

Page 3: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 3 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

This has created an enormous opportunity for media companies to expand their reach and increase content consumption, but has also created a very challenging expectation to meet.

Page 4: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 4 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Consumers expect their device-of-choice to be able to playback whatever premium video they want to watch. This is easier said than done, because many of the popular devices used by consumers do not support the same formatting standards.

Page 5: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 5 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Over time, the workflows of media companies have had to become increasingly complex in order to address these competing standards.

Page 6: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 6 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

thePlatform’s 1 File, 1 URL solution greatly reduces the complexity of multi-device content delivery in two ways:

Part one in a two part tutorial, this presentation will show you how mpx provides benefit #1.

1.  Simplifies workflow 2.  One URL for your most popular devices

Page 7: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 7 © 2014 thePlatform for Media, Inc

Simplified Workflow Before thePlatform’s 1 File, 1 URL solution, publishing a video to one type of device or browser required a complicated workflow that began with a media company first reviewing the different video format presets in their encoder.

Android Phone (Flash)

Android Tablet (Flash)

Flash High

Flash Mid Flash Standard

iPad Video iPhone Video

MP4 HD

Flash 720p

iPad Mini Video

Flash 1080p

Page 8: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 8 © 2014 thePlatform for Media, Inc

Simplified Workflow If the right format for the right device was not present, the media company had to spend a lot of extra time building a new preset.

Page 9: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 9 © 2014 thePlatform for Media, Inc

Simplified Workflow Then the media company had to make sure the right video files were sent to the right device, and that the files were processed into the right package for optimal playback (e.g. bitrate, dimensions, frame rate, etc.).

kbps 4:3 16:9

320 x 240 640 x 480 768 x 432 1280 x 720

25p 24p 30p

Page 10: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 10 © 2014 thePlatform for Media, Inc

Simplified Workflow This tedious workflow had to be repeated many times over if a media company wanted to publish to multiple screens.

Page 11: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 11 © 2014 thePlatform for Media, Inc

Simplified Workflow Now, all a media company needs to do is hit the “Publish” button in the mpx Console. The 1 File, 1 URL solution leverages best-in-class transcoding from Elemental to automatically create the optimal files for the most popular devices.

Page 12: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 12 © 2014 thePlatform for Media, Inc

Simplified Workflow The following are a few of the many ways that 1 File, 1 URL simplifies workflow: •  Persistent URLs allow you to add or remove files to

your media without disturbing the URLs or playback. •  Reach your target devices with support for HLS, HDS,

MPEG-Dash, MPEG4, and Smooth Streaming. Automatic transitions to progressive media for devices without HLS support.

•  1 File, 1 URL has the versatility to work with the mpx Accelerate transcoding service, your transcoding farm, dynamic packaging CDN services, or a combination of these.

Page 13: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 13 © 2014 thePlatform for Media, Inc

Learn More

One File. One URL. Thousands of Screens.

If you are interested in learning more about our 1 File, 1 URL solution, we invite you to read our solution brief:

Download  Solu+on  Brief  

Page 14: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 14 © 2014 thePlatform for Media, Inc

About thePlatform In addition to our 1 File 1 URL solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us:

Toll Free: 1 (877) 436-7940

Page 15: 1 File, 1 URL 1 of 2: Easily Deliver Your Content to Thousands of Screens

© 2014 thePlatform for Media, Inc 15 © 2014 thePlatform for Media, Inc

Engage with thePlatform

§  Tweet  us  ques)ons.  

§  Chat  with  the  video  community.  

§  See  other  video  management  and  publishing  tutorials  on  our  Slidshare  Profile.