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Hands on with Google Analytics
Next month on February 19
Demographics, goals, site search queries and more
Sliders
● Users click on them roughly 1% of the time● 84% of those clicks are on the first slider● They can add significant load time to a
page
“Go to your website, open style.css and delete everything that adds drop shadows, gradients, textures, or depth of any kind.”
Consistent NAP(name, address, phone)
● Google My Business● Yelp● Foursquare● YellowPages.com● Merchant Circle● Manta● CitySearch
1. Be mobile responsive2. Skip the sliders3. Keep it clean4. Don’t fall for gimmicks5. Use a popular platform6. Don’t give away credit7. Plan for updates8. Own it9. Track all of the things
10. Be consistent across social media