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За занавесом создания и запуска 100+ мобильных продуктов за 1 год
ZeroToOneLabs.com + N17R.com
Worldwide smartphone sales per year (millions)
2015
2016
2015
2016
• Which communities / userbases / customer bases do you have access to? Leave an info about your team: http://bit.ly/n17r-teams
• Write the STORY on FB/VK/Instagram on what mobile app you’re planning to build over the course of the next 6 weeks
• Leave a review to Kanji Ninja in the App Store: http://bit.ly/get-kanji-ninja
• Read ‘Startup Playbook’ by Sam Altman: http://playbook.samaltman.com
• Read ‘Do Things That Don’t Scale’: http://paulgraham.com/ds.html • Watch ‘How we put Facebook on the path to 1 billion
users’ (Chamath Palihapitiya): https://www.youtube.com/watch?v=raIUQP71SBU
• Read ‘Startup = Growth’: http://www.paulgraham.com/growth.html • Read ‘The Press is a Tool’ by Alexia Tsotsis: https://
www.dropbox.com/s/cit2axfhdsqbr5q/ThePressIsATool.pdf?dl=0
YC motto: Make something people want
Not everyone should start a company, not every idea needs funding.
The most common scenario: 1) you have an idea; 2) you build the app; 3) you force the market to use it; 4)
no one needs it
Figure out the distribution before even starting to build the app
Let’s look at App Store / Google Play top charts
The app doesn’t need to be perfect. Especially if it solves a real need.
Easy win: let’s make the first app for the local KZ market.
Let’s launch v1 in 1-2 weeks
Which features to include (! to include) in v1?
‘If you’re not embarrassed by your first version, you launched too late’. -Reid Hoffman
*They didn’t succeed because of that.
Behind the scenes of building and launching the app.
Tools: xCode/Android Studio, Trello, Slack, etc.
trello.com
slack.com
Xcode: building iPhone apps
Android Studio: building Android apps
Kelin - анонимная социальная сеть для женщин, энциклопедия женской красоты и здоровья
(188,500 пользователей, 520,000 секретов, iOS/Android): http://bit.ly/get-kelin
Презентация Дидары Пернебаевой 4 августа 2015 года
Kelin
Самое необходимое приложение для будущих и настоящих невесток
• Традиции
• Сложность адаптации
KELIN
•Тесты
•Рецепты
•Словарь
•Секреты
Дидара Пернебаева Nazarbayev University Nottingham University
• Бесплатное приложение
• Комиссия с проданных свадебных одежд
Бизнес модель:
• Девушки от 18 – 35 лет
• 164,000 браков (2014)
Аудитория:
• 10,000 + пользователей
• Весь Казахстан
• СНГ/Ближний Восток
Планы:
@the_kelin
Drawing an icon
When you don’t have time
When you want to get original
Coming up with the title
There’s a title for machines
Persimmon - positive thinking affirmations, life goals setting, personal development & productivity journal
There’s a title for humans
Persimmon - the magical way to reach unlikely goals
Is there a way to do both?
• Kanji Ninja - Learn Japanese Characters for Free • Syntle - learn programming syntax in Python, Swift,
Objective-C, git, shell • Being Beethoven - habit tracker - daily routines of
world’s top performers • Zero Willpower - antisocial app to block distracting
websites • Kelin - анонимный женский чат - бесплатное приложение для женщин
• DoctorStars - борьба умов - бесплатная игра для любителей медицины и биологии
Description
What’s New?
Bad
Good
Great
Tell your story. Even in such a small thing as ‘What’s New’.
Kanji Ninja - The Most Fun Way to Learn Japanese Characters - http://bit.ly/get-kanji-ninja
Asking for review
Do things that don’t scale - Stripe
Do things that don’t scale - Kanji Ninja
http://bit.ly/get-kanji-ninja
Create shareable screens
Being Beethoven - ежедневные ритуалы великих людей: http://bit.ly/being-beethoven
Zero Willpower - блокировка отвлекающих сайтов: http://bit.ly/get-zero-willpower
DoctorStars - “борьба умов” для любителей медицины и биологии: http://bit.ly/get-doctor-stars
Persimmon - достижение целей в 7 сферах через аффирмации и ежедневные шаги: http://bit.ly/get-persimmon
“All knowledge is ultimately self-knowledge”. -Bruce Lee
Ресурсы для самостоятельного
изучения
1) Освоить один язык программирования. К примеру: JavaScript или Python.
https://www.codecademy.com/learn/javascript
2) Приступить к освоению Swift: • iTunes U. Paul Hegarty (Stanford).
Developing iOS8 Apps with Swift. • The Swift Programming Language by Apple. • raywenderlich.com.
4) Освоить маркетинг для мобильных приложений:
https://appbot.co/books/secrets_of_the_app_store
Книги • Originals, Adam Grant • High Output Management, Andy Grove • The Hard Thing about Hard Things, Ben Horowitz • Money - Master the Game, Tony Robbins • Zero To One, Peter Thiel • Rework, Jason Fried & DHH • Peopleware, Tom DeMarco & Timothy Lister • Creativity, Inc., Ed Catmull • How Google Works, Eric Schmidt & Jonathan Rosenberg • The Lean Startup, Eric Ries • Delivering Happiness, Tony Hsieh • The Innovator’s Dilemma, Clayton Christensen • So Good They Can’t Ignore You, Cal Newport • Mastery, Robert Greene
Need more ideas?
producthunt.com/collections
•
http://requestsforstartups.com - entrepreneurial ideas & perspectives by investors, operators, and
influencers.
The last trap you might fall into after school is "getting ready." Don't get me wrong: learning is your top
priority, but now the fastest way to learn is by doing. If you have a dream, you can spend a lifetime studying
and planning and getting ready for it. What you should be doing is getting started.
It took me a while to get it, but the hardest-working people don't work hard because they're disciplined.
They work hard because working on an exciting problem is fun. So after today, it's not about pushing yourself; it's about finding your tennis ball, the thing that pulls you. It might take a while, but until you find
it, keep listening for that little voice.
Bill Gates's first company made software for traffic lights. Steve Jobs's first company made plastic
whistles that let you make free phone calls. Both failed, but it's hard to imagine they were too upset
about it. That's my favorite thing that changes today. You no longer carry around a number indicating the
sum of all your mistakes. From now on, failure doesn't matter: you only have to be right once.
Арман Сулейменов
facebook.com/suleimenov
