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What's the deal with Facebook Connect? Here's our quick overview, with stats, suggestions and case studies.
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Trends, News and Technology Facebook Connect 20th August 2012
This most simple use for Facebook Connect (FC) is for an easier registration system. With millions of people already on Facebook, it makes registering on a new website a breeze since all the end user needs to do is log in via Facebook With the barrier to registration lowered, this opens up the site for more social features. In addition to simplifying the registration process, Facebook Connect allows the website to extend some social networking features onto their site, thus making it easier to share content through Facebook.
Facebook Connect is a solution for integrating a website with a user's Facebook account
*N ot re a lly
Sites with Facebook Connect see a
15-100% increase in reviews and other
user generated content
Connected users create 15-60% more content than users
who have not connected with
Facebook Connect
Sites that use Facebook Connect as an alternate to account registration have seen a 30-300% increase in registration
on their sites
5 awesome examples using
Facebook Connect
This report will focus on two
3 practical examples using
Facebook Connect
Awesome examples using Facebook Connect
1. Personalise a real world environment Carvalho Hosken used Facebook Connect in an incredibly unique way Visitors had to use their Facebook login details to book a viewing at one of their model homes, which guaranteed access to information on Facebook The apartment was then automatically customized for each visit. from their profile were displayed in digital frames scattered around the house and even videos were streamed onto the living room TV!
Watch the video
Click here
2. Personalise something for others Watch the video
Click here Try it out
Click here Say it with Skype was a campaign lead by an idea that most birthday messages sent via Facebook personal, creative or engaging So, in response 1000heads created the Say it with Skype Facebook app which used the Facebook Connect API to send birthday and holiday messages with the help of some awesome bands like Bowling for Soup, Ash, Scarlet Grey, Imogen Heap and even Alice Cooper
3. Personalise advertising Watch the video
Click here This examples shows us how Facebook Connect can be used to turn simple banner advertising into something more personal and captivating for your audience For the first time in Israel, the Facebook Connect technology was used in web banners Users were able to view their Facebook profile picture and integrate themselves in the can design which appeared on the banner
This may be one of the finer examples of Facebook Connect used in online videos, one of many in this category Walking dead created this awesome first person video that brought your Facebook data right into the heart of a zombie escape See friends profile pics on a wall of missing people, your name written in blood as the film starts and even your status updates written as text messages on an iPhone
4. Personalise a video experience Watch the video
Click here Try it out
Click here
Want to find out who will be on your KLM flight? With Meet & Seat you can
Facebook or LinkedIn profile details and see
long before your flight leaves the ground
up any better, but the one thing I really found interesting about was the how the combination of Facebook Connect and LinkedIn allowed for a much richer experience overall
5. Encourage people to connect in real life Watch the video
Click here
Ways brands can use Facebook Connect
The most obvious use case for brands and marketers when it comes to Facebook Connect, is the ability to source a wealth of data about the individuals who Connect with the brand Wonga for example, encourage people to use Facebook Connect by offering discounts Once people have connected using Facebook, Wonga have access to information necessary to help speed up the loan approval process as well as marketing data that tells Wonga everything they need to know about their consumers age, sex, location, interests, friends, likes
1. Gather data
2. Encourage social sharing Songkick allows you to organize and track your favourite bands, concerts and tour dates I think Songkick is a great example because it does three extremely clever things using Facebook Connect: 1. It automatically pulls the bands
your profile
2.specifies bands not only in your country, but in your city
3. And finally, every time I click
people know on my wall
3. Make it easier for people to interact Many blogs and websites have incorporated Facebook Connects into their pages, allowing visitors to easily leave their comments using Facebook login details rather than having to register with the site first
people to interact with
for blogs and websites to drive more traffic to the page because the reviews and comments are shared to visitors Facebook pages
What do brands get out of using this Companies can learn a hell of a lot about their consumers through Facebook
have, the more likely you are to hit the right audience
Creativity & Facebook Connect Although there are great examples out there of how brands and people have
down to the execution. High quality scripts, films and creative may set your Facebook Connect experience apart from the rest
Summary
Security issues The one draw-about how a company is going to use their data. Not everyone will freely hand over their Facebook information to a company unless the incentive or experience provides real value for them
FYI*
https://www.facebook.com/help/?faq=223862724291967#What-happened-to-Facebook-Connect?
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