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REINVENTION=SURVIVAL ONA Career Day
Susan Mernit
October 1, 2009
The first part of this talk is about me— The rest of it is about you.
Brand: Mernit --And living proof the future is impossible to predict
I
Life is all about reinvention: 1990: Small press poet, editor, activist
2000: Vice President, Netscape.com, AOL satellite
2003-2009: Blogger, consultant, Yahoo! Senior Director, Tech Stars, Knight News Challenge consulting Program Manager
NEWS FOR THE PEOPLE
LOCALoaklandlocal.com
2009, Back to the future of news: Founder, Oakland Local: hyperlocal site, co-founder Public Media Collaborative, volunteer organization, consultant & trainer
As change accelerates, how do you stay motivated, refresh, renew your work (and your life?)
Basic truths still apply: • Remember to learn • Fail fast • Follow your passions • Don’t jump without a net
But so do new ones: • We’re tribal • Social capital rules • So does the Web • Staff jobs may be (mostly) over
Welcome to the social media ecosystem
3/3/09 copyright, 2009, Susan Mernit, do not reuse without attribution.
44 Million Americans are on Facebook Roughly 24 million people use Twitter There are over 2 Billion photos on photo-sharing
community Flickr You are now connected to everyone on the planet
via Google searches
Are you part of this life stream or outside the flow?
The Game Has Changed
3/3/09 copyright, 2009, Susan Mernit, do not reuse without attribution.
Even beyond Google, everyone is inter‐connected We’ve gone beyond centralized authori:es that creden:al us—newspapers, universi:es, affiliate groups To crowd‐sourcing, networks, and the wisdom of crowds
‐‐And you need to play to compete
3/3/09 copyright, 2009, Susan Mernit, do not reuse without attribution.
Who are you connected to? What do you stand for?
You cannot hide in a world of referral, recommenda:on and reputa:on
And you have to connect
How do you show up on the Net?
3/3/09 copyright, 2009, Susan Mernit, do not reuse without attribution.
What you need to have A blog—on your own or elsewhere TwiEer, Facebook, LinkedIn Flickr, YouTube
What you get: Consistent engagement as a thought leader & community member
Relevancy
Join the social media ecosystem
Create community locally
Use the great resources online—but also use real world meet-ups, communities, organization
Check Facebook, Upcoming, Meetup. BarCamp.org for events
Redefine work (and ditch that big car)
That job you had is probably over=let it go How do you make the new life work?
New skills Lower expenses Personal relevancy, passion Networking & referral, not ads
Phoning it is is over, for most of us, if it ever worked Let go of the past
Did I mention embracing joy?
And being relentless?
Thanks & Good Luck
Susan Mernit Personal web site: susanmernit.com Twitter: susanmernit Oakland Local: oaklandlocal.com Twitter: oaklandlocal Also Public Media Collaborative-join us on
