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Presentation done during the HEC Startup Day, November 8th, 2013. Deals with some typical good/bad ideas related to entrepreneurship : building teams, business model vs value model design, funding, marketing, etc.
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12 good and bad ideas in entrepreneurship
[email protected], http://www.oezratty.net, @olivez HEC Startup Day, November 8th 2013
starting alone
1
diversity
social background
curiculum
experience and skills
gender
age
language, country
outsource strategic roles
2
business model before value model
3
selling model
problems
problem value problem volume
customers
solution
product price
legacy
business plan
situ
atio
n
solu
tio
n
go t
o
mar
ket
cost constraints
price constraints
technology
labs
segmentation x
selling the product and not the value
4
product benefit taylored for the customer
let the customer talk about his/her pain points
customer legacy pain points & related costs
what the product does
pe
rce
ive
d a
dd
ed
val
ue
1 2 4
difference between the product and the situation
3
difference between the product and the situation for the given customer segment
vertical customization of the product benefits
pain points of specific customer segments
marketing pitch sales pitch
difference between customer pain points and product solution
forgetting the product
4 bis
lack of strong differentiation
5
selling users data
social-local-mobile
bitcoin
3D printing
augmented reality
becoming a service vendor
6
service tooled service product
customer request? segmentation?
long/short term revenue? investment?
scale?
product
specific code settings
settings tools
API
training
consulting se
rvic
es
p
rod
uct
self
forgetting the strenghts of platforms
7
feature
product
platform company
software tools outlook, adobe premiere & photoshop plugins too many startups here
-5,0%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
2005 2006 2007 2008 2009 2010
Internet
Software
IT Services
Telecommunications services
Media
Semiconductors
Technology Hardware & Equipment
internet
software
semico
hardware
media
IT services
telecoms
Source: Forbes 2000 compilation, public companies
platforms
commodities
not wanting investors
8
underestimating the cost of marketing and sales
9
sales cycles metrics
awareness
consideration
evaluation
selection
satisfaction
referal
loyalty
press, blogs
ads, SEO
events
video
web site
demos
test
freemium
usage
subscription
good user experience
usage
support and roadmap
social networks opinions
press quotes
subscriptions
up-sell, cross-sell
%
%
%
%
%
%
marketing and cardinal sins
Europe first, then USA
10
pivoting will save us
11
following the rules
12
Xavier Niel, Free
Jacques–Antoine Granjon, Vente-privee
Marc Simoncini, Meeting, Jaina
Henri Seydoux, Parrot
Ariel Garten, Interaxon
Anina, 360Fashion
start as a team
insource strategic roles
solve value and volume problems
sell the value with the product
create a strong differentiation
build a scalable solution
create a platform
seek investors to faster growth
carefully plan marketing and sales
the USA drives the ww market
work hard on the idea and test it
break the rules cleverly
freelance digital media strategy expert helping startups and large organizations shape their product, ecosystem and business strategies.
involved in many startup and innovation communities: coaching and doing startups due diligences for investors, working with corporations in the telecom and media industry sectors and teaching as guest university speaker.
shares his in-depth industry analysis and creative common licenced reports on his blog "Opinions Libres" (free opinions, http://www.oezratty.net) including a Digital Economy Entrepreneurship Guide (17h edition) and a thorough 270 pages report on the Consumer Electronics Show published every year since 2006.
also a seasoned photographer and author of the photo project “Some Digital Women !” on http://www.qfdn.net.
beforehand, was a software development engineer and R&D lead at Sogitec, a wholly owned subsidiary of Dassault Aviation, and had various marketing and business positions at Microsoft France from 1990 to 2005, including Chief Marketing Officer.
[email protected], http://www.oezratty.net
