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This deck provides 140 reasons why sports teams should use Twitter as a platform to drive and support marketing, sales, community relations, ticketing, and fan relations initiatives.
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© 2009 Partnership Activation, LLC | 1
140 Reasons Sports Teams Should
Use Twitter and we’ll try to keep each reason to 140 characters...
© 2009 Partnership Activation, LLC | 2
#1140 Reasons Sports Teams Should Use Twitter
Organize and PromoteTweet-Ups
© 2009 Partnership Activation, LLC | 3
#2
Feature a “Photo of the Night”Initiative
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 4
#3
Create an Exclusive SocialMedia Section (Section 140)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 5
#4
Offer Free Tickets to The First140 Fans Who Post a Twit Pic of
the Ticket Box Office
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 6
#5
Feature Live Tweets on theScoreboard
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 7
#6
Post Behind-the-ScenesTwit Pics…
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 8
#7
Feature a Tweeter of the Game
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 9
#8
Promote Team CorporatePartner Initiatives
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 10
#9
Promote Ticket Sales Specials
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 11
#10
Send out Twit Pics ofScoreboard Features
(for fans at home to enjoy)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 12
#11
Promote Mascot Appearanceson Twitter
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 13
#12
Share Photos of TeamCommunity Relations Events
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 14
#13
Feature Live Tweets onTelevisions Throughout the
Concourse
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 15
#14
Lead Fan Chants withInstructions via Team Twitter
Handle
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 16
#15
Tweet Out 140 Reasons to be aFan
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 17
#16
Post Links to Virtual Chats forTwitter Followers
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 18
#17
Give Away Promotional Items to140 Fans Who Tweet Out Their
Game Experiences
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 19
#18
Provide Sneak Peaks ofUpcoming Promotional Items
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 20
#19
Organize and ExecuteFlash Mobs
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 21
#20
Implement Guerrilla MarketingTactics (Show Up at X to Win X)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 22
#21
Allow Fans To Report Issues Inthe Stands to Team Twitter
Handle
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 23
#22
Monitor to Ensure EffectiveCustomer Service
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 24
#23
Announce Team Lineups
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 25
#24
Feature Post-Game Quotes
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 26
#25
Post Twit Vids of 140 SecondClips From the Locker Room
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 27
#26
Poll Fan Questions For theGeneral Manager / AD
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 28
#27
Encourage Fans to Tweet TheirTailgate Location
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 29
#28
Promote the Team’s SocialMedia Presence (via Icons) on
Scoreboard
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 30
#29
Post Pictures of Pre-gameIntroductions
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 31
#30
Feature a Fan Photo Contest
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 32
#31
Leverage Twitter as a Meansfor Competitive Analyses
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 33
#32
Promote Stadium Signage
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 34
#33
Promote Fan Destinations onGame Day
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 35
#34
Share Pictures of theLocker Room
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 36
#35
Post Insights About SecretStadium Hot Spots on Game Day
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 37
#36
Feature Tweet Zones at theStadium
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 38
#37
Use Twitter to Develop a NewFan Database
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 39
#38
Promote Exclusive Contestsand Sweepstakes
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 40
#39
Gauge Fan Feedback
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 41
#40
Promote Foursquare andGowalla Initiatives
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 42
#41
Promote Player and CoachProfiles
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 43
#42
Promote Fun Facts about TeamPersonnel
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 44
#43
Post “A Day in the Life”Features
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 45
#44
Distribute ExclusiveConcessions Coupons to
Twitter Followers
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 46
#45
Announce Bobble head NightNews and Specials
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 47
#46
Post Kiss Cam Highlights(Pictures and/or Video)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 48
#47
Distribute MerchandiseDiscounts to Twitter Followers
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 49
#48
Post Fan Polls
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 50
#49
Feature Play-by-PlayCommentary
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 51
#50
Promote Trash Talk /Terrific Fan Quotes
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 52
#51
Promote Content on TeamFlickr Page (Via Links)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 53
#52
Promote Fan Content on TeamFacebook Page (Via Links)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 54
#53
Promote Content on TeamYouTube page (Via Links)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 55
#54
Post Celebrity Sightings at the Game
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 56
#55
Post Pictures/Video fromTeam Practice
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 57
#56
Promote Outdoor BillboardCampaigns
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 58
#57
Drive Awareness / Raise Moneyfor Charitable Partners
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 59
#58
Promote Virtual Ads in theGame Day Magazine
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 60
#59
Offer Fans the chance toUpgrade Their Seats By
Tweeting During the Game
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 61
#60
Post Unique Team Facts
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 62
#61
Feature “Guess-n-Win”Promotions
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 63
#62
Use Twitter As a Medium toConnect with New Fan base ofYoung, Tech Savvy Consumers
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 64
#63
Allow Fans to Print Out SelectTweets and Take Them to the
Ticket Box Office to Win
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 65
#64
Preview New Stadium Features
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 66
#65
Provide An Inside Look at theLife of a PA Announcer
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 67
#66
Post Birthday Announcements(For Players, Coaches, Fans)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 68
#67
Spur Fan Voting
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 69
#68
Post “Good Luck” and“Congratulations” Messages
From Fans
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 70
#69
Post Playlists From Games
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 71
#70
Unveil New Team Slogans
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 72
#71
Encourage Kids Club Signups
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 73
#72
Post Links to A Variety of BrainTeasers (Team Maze, Coloring Page,
Etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 74
#73
Post Announcements of LuckySeat Winners Throughout The
Game
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 75
#74
Promote Interesting Team Stats
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 76
#75
Post Injury Updates
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 77
#76
Promote Upcoming Games / Series at Home
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 78
#77
Select Contests For On-FieldPromotions (Have Fans DM Team
Twitter handle)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 79
#78
Pos t Looks From Inside theTeam Hotel
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 80
#79
Post Team Nutrition Tips
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 81
#80
Announce Cheerleader Squadsand Dance Teams
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 82
#81
Share Pictures / Video ofCheerleaders and Dance Team
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 83
#82
Promote All-Star Ballotingparticipation
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 84
#83
Post Breaking News
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 85
#84
Encourage Fans to PostCreative Captions for Photos
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 86
#85
Remind Fans of Media Coverage/ Game Start Times
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 87
#86
Provide an Inside Look at theTeam Playbook
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 88
#87
Post Team AnnouncementsAbout Team Clinics
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 89
#88
Profile Rookie Draft Pics(Interests, Background, etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 90
#89
Promote/Congratulate OtherTeams in Local Market
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 91
#90
Promote Team Auction Items
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 92
#91
Post Commercials/Print AdsStarring Players on Team
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 93
#92
Promote Player Appearances
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 94
#93
Encourage Fans to Attend Post-Game Celebrations
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 95
#94
Profile Team Alumni
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 96
#95
Post Insights About The Familiesof Players
(Wives, Children, Parents)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 97
#96
Post Weather Alerts
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 98
#97
Promote New Team Merchandise
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 99
#98
Feature a Merchandise Item ofthe Night (Which Fans Can Get
at a Discount By ShowingTwitter Feed)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 100
#99
Promote Pre-Game Activation
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 101
#100
Promote Offseason Events(Draft, Fishing Tournaments, Golf
Events, etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 102
#101
Announce New Ticketing Plans / Seating Chart
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 103
#102
Distribute Exclusive TeamDownloads
(wallpapers, Ring Tones, etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 104
#103
Distribute “Sounds of the Game”Links
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 105
#104
Distribute Links to the Season’sBest Calls on the Radio
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 106
#105
Promote Suites with Photos,Videos, and Client Testimonials
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 107
#106
Post Twitter Specials forGroup Seating
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 108
#107
Highlight Insights AboutUpcoming Opponents
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 109
#108
Encourage Fans to Sign Up forTeam Fan Club
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 110
#109
Offer Incentives for EarlySeason Ticket Renewal
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 111
#110
Provide Sneak Peaks ofUpcoming Halftime
Entertainment
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 112
#111
Promote Career Fairs andNetworking Nights
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 113
#112
Provide Explanations ofPenalties and Sports
Terminology
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 114
#113
Offer Fans (Who Tweet) TheChance to Watch a Game WithThe Owner, GM, Cheerleader,
or Team Personnel
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 115
#114
Offer a Chance to Be Involvedwith Coin Flip / Pre-Game
Ceremonies
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 116
#115
Promote Links to Team HomePage, Microsites, Bilingual Page
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 117
#116
Create a Social Media Deck (ForFans to Tweet Throughout the
Game)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 118
#117
Mascot Photos With Young Fans
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 119
#118
Share Scores From Around theLeague
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 120
#119
Offer The Chance For OneLucky Fan to Become an Official
Team Tweeter
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 121
#120
Promote the Team TwitterHandle in the Press Box
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 122
#121
Retweet Player/Coach Tweets
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 123
#122
Promote Team Features inIndustry Magazines, Game
Program, Etc.
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 124
#123
Provide Links to Virtual PromoItems (3D Wallpaper, etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 125
#124
Post a “Player of the Night”Feature After Games
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 126
#125
Post Unique Fan Photos
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 127
#126
Retweet Unique Fan Insights
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 128
#127
Announce New Team Partners
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 129
#128
Thank Fans For Their Support
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 130
#129
Promote Green Efforts
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 131
#130
Announce Player Awards (MVP,Player of the Week, etc.)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 132
#131
Address / Confirm TradeRumors
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 133
#132
Feature Live Social MediaPanels for Fans
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 134
#133
Create a Virtual Town Hall forFans Via Twitter
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 135
#134
Feature Updates About MinorLeague Affiliates/Rising Stars
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 136
#135
Post Announcements About JobOpenings / Internships
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 137
#136
Distribute Links to VirtualAutographed Photos(Which Look Real)
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 138
#137
Promote Deals For CheapParking, Concessions,
Merchandise on Game Day
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 139
#138
Ask Fans to Choose WhichMusic, Promotions,
Entertainment They Would Liketo See On Game Day
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 140
#139
Promote Pictures of Fans FromAround the World
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 141
#140
Team trivia Questions
140 Reasons Sports Teams Should Use Twitter
© 2009 Partnership Activation, LLC | 142
For More Information, Please Contact:Brian GainorPartnership Activation, Inc.800 Lakeview Ct.Brookfield, WI 53045E: [email protected]
Partnership Activation, Inc. provides sports business professionals with creative ideation insights, unique activation tactics, and innovative ways to drive incremental revenue for their business.
Founded in February 2008, PartnershipActivation.com has rapidly become one of the industry’s most valuable resources for sports business professionals to obtain unique partnership ideas and industry updates.
For more information, follow Brian on: Twitter (@BrianGainor), Linked In (Brian Gainor), and YouTube (SportsViral, SportsViral2). Check out all of our resources at www.PartnershipActivation.com!