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I don’t work for
Twitter. @ischafer
Most people follow 6 or more brands. Number of brands US Twitter users follow
% of Twitter users
Note: n=500. Source: Lab42 survey as cited in company blog Aug 2011, republished by eMarketer
Num
ber
of bra
nds
Followers want brands to talk to them.
Reasons to follow a brand on Twitter
% of respondents
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
When brands talk, it has an impact.
Source: Compete, 6/13/11, “Four Things You Might Not Know About Twitter,” http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
A brand’s followers are more likely to act.
Connections are the new impressions.
Amplification is the new frequency.
+
Intel @intel
The #UltrabookHunt prizes have been found! Check
back soon for winner announcements and when the next
hunt begins intel.ly/lm4idM
Promoted by Intel
Promoted Tweets are engaging.
1-3% Twitter Average 7-10% with a Promoted Trend
.01-.05% Standard Display Ads
60%
CREATE
40%
JUST
CONSUME
60%
PLATFORM
40%
PUBLISHER
Tips for #winning
Twitter.
Be interesting.
Copywriter
interesting.
For driving transactions.
Twitter @twitter
1m
For participating in cultural events.
Twitter @twitter
1m
For broadcasting relevant content.
Twitter @twitter
1m
Ever since the earliest days of media, advertisers have delivered their message before, in between and around the content.
Twitter @twitter
1m
Their canvas has always been an interruption.
Twitter @twitter
1m
1m
On Twitter, the canvas is the conversation.
Twitter @twitter
It’s the canvas for telling incredible stories.
Twitter @twitter
1m
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
29 years old and hearing myself for the 1st time!
For talking directly to your customers.
Twitter @twitter
1m
New visual: The road to Super Tuesday in Tweetshttp://blog.twitter.com/2012/03/road-t...
Twitter Government @gov
1m
The results are in. Jessica Chastain was your #BestDressed at the #Oscars. See who the top five were here:http://blog.twitter.com/2012/02/hooray...
Twitter @twitter
1m
Twitter Now Available in Arabic, Farsi, Hebrew and Urdu.http://blog.twitte...
Twitter @twitter
1m
Twitter @twitter
1m
Tweets
Bonobos @Bonobos
Sale unlocked! Our awesome fitting Oxfords are only $65 for the
next 24 hours. Get em while you can! bno.bs/oxfordsale
#twixclusive
1m
Bring value.
Be exclusive.
(to engagement)
Don’t build silos.
track URLs
Choose #hashtags
wisely.
Think mobile.
Do the right
research.
No excuses.
And it works great with
TV.
Q&A
@ischafer
@deepfocus
