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SAP Infinite Insight

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Technical

Script-based

Technical

In-memory

Script-based

Semi-Technical

Modeling/Viz

UI-based

Functional

Automated Modeling

UI-based

Evolution of Predictive

Analytics at SAP

So Every Action Is The Next Best Action

The perfect offer for him

© 2014 SAP AG. All rights reserved.

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Finance

Telecom

Retail

e-Business

Others

Media

PublicSector

Energy& Mfg

Success With Over 500 Leaders Around the World

© 2014 SAP AG. All rights reserved.

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Typical questions we can answer

• ClassificationWho will (churn | fraud | buy…) next (week | month | year…) ?

• PredictionHow many products will a customer buy next (week| month| year) ?

• SegmentationWhat are the groups of customers with similar (behavior | profile …)?

• Social Network AnalysisAnalyze interactions to identify (communities | influencers | bridges…)

• Association RulesAnalyze transactions to identify events likely to occur together

• ForecastingHow much will be the (revenue|# churners…) over the next year on a monthly basis ?

Analyst Leadership

“KXEN is a disruptor in the

predictive analytics market.”

Leader“KXEN’s focus on automating key modeling and

analytical tasks is a 'blessing’”

“KXEN customers build predictive

models 3x faster.”

Strong Performer “KXEN’s low-touch

approach to predictive will

boom in popularity.”

VendorRating

Customer Analytics Wave

Predictive Benchmark

Big DataPredictive Wave

© 2014 SAP AG. All rights reserved.

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Example: Let’s Think in Terms of Home Banking

Credit Card InvestmentHome Loan

Offers from my bank:

We Ask A Lot of Our Power Analyst

Modeling

Line of

Business

Power

AnalystOffer

Investment

Home Loan

Credit Card

Steve Erik

Model 3

Steve Bernard

Model 2

Steve

Model 1

Sara

Bernard

Orders of Magnitude More Models

Investment

Modeling

Line of

Business

Power

AnalystOffer

Analytical Record

Home Loan

Credit Card

Erik

SaraSteve

Model 1-aADS 1-a Platinum

ADS 1-b Gold Model 1-b

ADS 1-c Silver Model 1-c

Model 2-aADS 2-a East

ADS 2-b West Model 2-b

ADS 2-c Central Model 2-c

Model 3-aADS 3-a Stocks

ADS 3-b Bonds Model 3-b

ADS 3-c Certificate Model 3-c

© 2014 SAP AG. All rights reserved.

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DOB: 1980

Not Agile Enough

The ‘craftsman’ model for analytics

won’t scale to meet the growing demand

for business oriented predictions.

Traditional

Data Mining

Shortage of Skilled Resources

The Bad News: Yesterday’s Tools Aren’t Keeping Up

The availability of analytical talent will be

the greatest constraint on organizations'

analytical capabilities.

© 2014 SAP AG. All rights reserved.

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Value

Window of Opportunity

Decisions are Time Sensitive

TraditionalData Mining

Days Time Months

Data

Prepared

Model

Built

Business

Decision

Needed

Action

Taken

But use this!Collect all of this…

Big Data

Businesses Are Collecting More Data

© 2014 SAP AG. All rights reserved.

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10% increase in revenues w/ Social Intelligence

20% reduction in churn w/ Social Intelligence

400% increase in campaign response rates

300% uplift in targeting accuracy

500% increase in click through rate

30x lift in campaign response rates

260% increase in campaign conversion

380% increase in uptake of retention offers

Activated 50% of inactive accounts in 4 months

Response rates are up as much as 450%

$5M in revenues annually attributed to KXEN

KXEN Delivers Huge ROI!

© 2014 SAP AG. All rights reserved.

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KXEN InfiniteInsight® architecture

Model transformed in SQL Code

Dataset automation

SQL Code To real time

environments

Success Stories

© 2014 SAP AG. All rights reserved.

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Some examples of FSI customers

© 2014 SAP AG. All rights reserved.

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Barclays Banks On Rapid Modeling

Applied NBO strategy to Statements Marketing

35% increase in sales with 30% decrease in cost

10-20x cut in acquisition costs

Analyze ’2000’s of attributes

Optimize 240 annual campaigns

Model are exported in SQL

We can build more models to apply to more

campaigns, and get better effectiveness.- Matthew Common

Head of CRM Support

© 2014 SAP AG. All rights reserved.

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UniCredit Increases Marketing ROI

Next best action determined for 26

million customers

Campaign conversion rates up as

much as 400%

Cut marketing costs and wasted

sales calls – Identify 80% of loans

from 35% of marketing list

We increased campaign conversion rates by

as much as 400% with InfiniteInsight™.

- Giuseppe Zavattoni

Head of CRM, Retail Banking

© 2014 SAP AG. All rights reserved.

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Wells Fargo Takes Charge with KXEN

Optimizing 5x more campaigns per

month

Greater insight into customer

behavior

Analysts are able to build higher

quality models faster

With InfiniteInsight®, customer response

rates are up as much as 450%.

- Jim Monteleone

External Consultant, Customer Analytics

Debit and Prepaid Cards

© 2014 SAP AG. All rights reserved.

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Bank of America Cashes in on Retention Modeling

Building regional models to create

more targeted offers

Identifying clients likely to move

assets, and then creating offers

conducive to retention

Delivering models that meet the

needs and requirements of the

business lines they support

Being able to build models rapidly leads to better and

more actionable solutions. - Richard Wherry

SVP Market Information Manager

GWIM Client Analytics & Modeling

© 2014 SAP AG. All rights reserved.

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KXEN gives us a real competitive advantage.

Monext Cuts Credit Card Fraud

Reduce e-fraud on over 1 billion

annual transactions

61% real frauders for the first 5%

Saving hundreds of millions of

dollars in potentially lost revenue

Cutting false alerts to improve

customer satisfaction

- Annabelle Gerard

BI & Data Mining Analyst

© 2014 SAP AG. All rights reserved.

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Why KXEN? 7 Key Considerations

Thank youAlper Dericialper.derici@sap.com@aderici

© 2014 SAP AG. All rights reserved. 31

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