Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Web 2.0

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

1.1. DefinitionDefinitionweb 2.0 in web 2.0 in quotesquotes

A A buzzwordbuzzword that collects multiple changes in the usage and that collects multiple changes in the usage and understanding of the internet, made famous by understanding of the internet, made famous by Tom Tom OO’’Reilly Reilly ((wikipedia.comwikipedia.com))

““Web 1.0 was about commerce. Web 2.0 is Web 1.0 was about commerce. Web 2.0 is peoplepeople””Ross MayfieldRoss Mayfield

““Web 2.0 is a state of mind. ItWeb 2.0 is a state of mind. It’’s a s a zenzen thingthing. . ““ Andy BuddAndy Budd

““an emerging networkan emerging network--centric platform to support centric platform to support distributed, collaborative and cumulative distributed, collaborative and cumulative creation by its creation by its usersusers”” John John HagelHagel

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Definition & goalsDefinition & goals

Supports social interactionSupports social interaction

Encourages user participationEncourages user participation

Enhanced user experienceEnhanced user experience

Open dataOpen data

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Ways towards these goalsWays towards these goalsRIA RIA –– Rich Internet ApplicationsRich Internet ApplicationsNew software like Ajax and flash make New software like Ajax and flash make new online applications possiblenew online applications possiblegooglegoogle docs, video streamingdocs, video streamingSOA SOA –– Service orientated architecturesService orientated architecturesFeeds, RSS, Feeds, RSS, mashupsmashupsProvide Provide informationsinformations without technical without technical frontiersfrontiersSocial WebSocial Web –– interaction with the user interaction with the user tagging, tagging, podcastpodcast, , WikiWiki, , bloggingblogging, , Feedback Feedback

Source: (2)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

2. Web 2.0 applications2. Web 2.0 applicationsA A zenzen thing?thing?

AltaVistaAltaVista vs. vs. GoogleGoogleHotmail vs. Yahoo Mail Hotmail vs. Yahoo Mail OfotoOfoto vs. vs. FlickrFlickrMp3.com vs. Mp3.com vs. iTunesiTunesGeocitiesGeocities vs. vs. BloggerBloggerMapQuestMapQuest vs. vs. GoogleGoogle MapsMapsEncarta vs. Encarta vs. WikipediaWikipediaNetscape vs. Netscape vs. FirefoxFirefox

Source: (5)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

Features of web 2.0 applicationsFeatures of web 2.0 applicationsInfowareInfoware, , notnot softwaresoftware, , serviceservice notnotproductproductOpen Open datadata exchangeexchange –– makemake itit easyeasy to to useusedatadata outsideoutside thethe confinesconfines of of thetheapplicationapplication, to , to rere--useuse, to , to rere--mixmix, , acrossacrossdevicesdevicesUserUser--createdcreated and and useruser--ownedowned datadata((creativecreative commonscommons))CollectiveCollective intelligenceintelligence ((PageRankPageRank, , folksonomiesfolksonomies, , popularitypopularity) ) useruser contributioncontribution ((reviewsreviews, , commentscomments), ), communitycommunity and and sensesense of of ownershipownership

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

3. 3. CritiscismCritiscism of web 2.0of web 2.0

““NoneNone of of usus areare as as dumbdumb as all of as all of us.us.”” unknownunknown ––> > isis therethere a real a real wisdomwisdom of of crowdscrowds -- wikipediawikipedia??

Web 2.0 Web 2.0 isis just a just a marketingmarketing labellabel forfortechniquestechniques existingexisting sincesince manymany yearsyears

Second Second bubblebubble ((TheThe Economist)Economist)

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

4. Actual developments4. Actual developments

FacebookFacebook valuevalue statedstated $15 $15 billionbillion (1.6% (1.6% soldsold to to microsoftmicrosoft forfor $240 $240 millionmillion))OpenSocialOpenSocial initiativeinitiative forfor standardsstandards: : googlegoogleunitesunites xingxing, , myspacemyspace, , ……Online Online advertisementadvertisement marketmarket believedbelieved to to double in double in thethe nextnext threethree yearsyears ((spiegel.despiegel.de))Five of ten Five of ten mostmost popularpopular sitessites in English in English areare Web 2.0 (Web 2.0 (alexa.comalexa.com))NewspapersNewspapers online online –– onlyonly freefree contentcontentworksworks

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

5. Web 5. Web x.xx.xThe futureThe future

TheThe web web isis changingchanging fromfrom a a documentdocument delivery delivery systemsystem to an to an applicationapplication platformplatform

Internet affects: Ethics, copyright, Internet affects: Ethics, copyright, identity, aesthetics, privacy, identity, aesthetics, privacy, cooperation, partnership, cooperation, partnership, governance, governance, ……

Presentation by Sebastian Olényi for English, ESBS, 12/11/2007

SourcesSources

(1) (1) Wikipedia.comWikipedia.com, (2) , (2) Andy Andy GutmanGutmanand (3) and (3) Michael Michael WeshWesh on on youtube.comyoutube.com, (4) , (4) telepolis.detelepolis.de, , scill.descill.de, (5) , (5) Tim OTim O’’ReillyReilly and a lot and a lot more which are not quoted more which are not quoted