56
Arbeidsmarkt- communicatie & social media Monday, October 19, 2009

20091019 Dutch Work Innovation Day

Embed Size (px)

Citation preview

Page 1: 20091019 Dutch Work Innovation Day

Arbeidsmarkt-communicatie

& social media

Monday, October 19, 2009

Page 2: 20091019 Dutch Work Innovation Day

Het broertje van Rhinofly.Maar dan met een focus op social media.

Monday, October 19, 2009

Page 3: 20091019 Dutch Work Innovation Day

“Company x is awesome!”/

VandaagVerandering in communicatie en de rol van sociale media in arbeidsmarktcommunicatie.

Monday, October 19, 2009

Page 4: 20091019 Dutch Work Innovation Day

ObamaSociale media in Nederland zijn HOT.

Monday, October 19, 2009

Page 5: 20091019 Dutch Work Innovation Day

Monday, October 19, 2009

Page 6: 20091019 Dutch Work Innovation Day

Geboorte Web 2.0

Informatie CommunicatieWeb 2.0Web 1.0

Monday, October 19, 2009

Page 7: 20091019 Dutch Work Innovation Day

FeitNederland staat met een internetpenetratie van 83.4% in de top 3 van de wereld.

Monday, October 19, 2009

Page 8: 20091019 Dutch Work Innovation Day

Feit

Monday, October 19, 2009

Page 9: 20091019 Dutch Work Innovation Day

Feit

Monday, October 19, 2009

Page 10: 20091019 Dutch Work Innovation Day

Feit

Monday, October 19, 2009

Page 11: 20091019 Dutch Work Innovation Day

62%is lid van een social network.

Monday, October 19, 2009

Page 12: 20091019 Dutch Work Innovation Day

67%leest weblogs.

Monday, October 19, 2009

Page 13: 20091019 Dutch Work Innovation Day

27%heeft een eigen weblog.

Monday, October 19, 2009

Page 14: 20091019 Dutch Work Innovation Day

De jongeren die opgroeiden met Hyves, Wikipedia, Facebook, LinkedIn en andere sociale media betreden tussen nu en 2 jaar de arbeidsmarkt.

Feit

Monday, October 19, 2009

Page 15: 20091019 Dutch Work Innovation Day

Monday, October 19, 2009

Page 16: 20091019 Dutch Work Innovation Day

Monday, October 19, 2009

Page 17: 20091019 Dutch Work Innovation Day

Monday, October 19, 2009

Page 18: 20091019 Dutch Work Innovation Day

Sociale communicatie is hot.

Monday, October 19, 2009

Page 19: 20091019 Dutch Work Innovation Day

Mensen zijn verbonden.En snappen dat ze niet alleen met elkaar kunnen communiceren, maar ook met jouw merk!

Monday, October 19, 2009

Page 20: 20091019 Dutch Work Innovation Day

Mensen begrijpen de sociale middelen om te communiceren.

Monday, October 19, 2009

Page 21: 20091019 Dutch Work Innovation Day

Mensen willenechte communicatie.

Monday, October 19, 2009

Page 22: 20091019 Dutch Work Innovation Day

Ernst & Young VS

DialoogMonday, October 19, 2009

Page 23: 20091019 Dutch Work Innovation Day

Talent-positionering

Monday, October 19, 2009

Page 24: 20091019 Dutch Work Innovation Day

Talent-positionering

Monday, October 19, 2009

Page 25: 20091019 Dutch Work Innovation Day

Talent-positionering

Monday, October 19, 2009

Page 26: 20091019 Dutch Work Innovation Day

Proefballonnetjes?

Monday, October 19, 2009

Page 27: 20091019 Dutch Work Innovation Day

Proefballonnetjes?

Monday, October 19, 2009

Page 28: 20091019 Dutch Work Innovation Day

Monday, October 19, 2009

Page 29: 20091019 Dutch Work Innovation Day

[ jongeren ] [ business ] [ huisvrouwen ]

Monday, October 19, 2009

Page 30: 20091019 Dutch Work Innovation Day

[ jongeren ] [ business ] [ huisvrouwen ]

Monday, October 19, 2009

Page 31: 20091019 Dutch Work Innovation Day

[ jongeren ] [ business ] [ huisvrouwen ]

Monday, October 19, 2009

Page 32: 20091019 Dutch Work Innovation Day

Is geen 30 seconden aangelegenheid meer.

communicatie

Monday, October 19, 2009

Page 33: 20091019 Dutch Work Innovation Day

Praktijk-voorbeelden

Monday, October 19, 2009

Page 34: 20091019 Dutch Work Innovation Day

HyvesMonday, October 19, 2009

Page 35: 20091019 Dutch Work Innovation Day

DialoogMonday, October 19, 2009

Page 36: 20091019 Dutch Work Innovation Day

InformatieMonday, October 19, 2009

Page 37: 20091019 Dutch Work Innovation Day

Rhinofly

WeblogMonday, October 19, 2009

Page 38: 20091019 Dutch Work Innovation Day

Rhinofly

VacaturesMonday, October 19, 2009

Page 39: 20091019 Dutch Work Innovation Day

WeblogMonday, October 19, 2009

Page 40: 20091019 Dutch Work Innovation Day

MiddelenmixMonday, October 19, 2009

Page 41: 20091019 Dutch Work Innovation Day

YouTube kanaalMonday, October 19, 2009

Page 42: 20091019 Dutch Work Innovation Day

YouTube videoMonday, October 19, 2009

Page 43: 20091019 Dutch Work Innovation Day

Hyves actieMonday, October 19, 2009

Page 44: 20091019 Dutch Work Innovation Day

Aggregatie paginaMonday, October 19, 2009

Page 45: 20091019 Dutch Work Innovation Day

Deloitte, Luchtmacht, Koninklijke Marine, Politie

Hollands-Midden, UMC Utrecht, KPMG, Reed Business, Rhinofly

Whitepaper

Monday, October 19, 2009

Page 46: 20091019 Dutch Work Innovation Day

Faciliteer contactpunten waar je doelgroep zich

bevind.

Leerpunten

Monday, October 19, 2009

Page 47: 20091019 Dutch Work Innovation Day

Gebruik sociale media om een rijkere ervaring

aan te bieden.

Leerpunten

Monday, October 19, 2009

Page 48: 20091019 Dutch Work Innovation Day

Bied een dialoogplatform aan binnen een bestaand

platform waar de doelgroep toch al zit.

Leerpunten

Monday, October 19, 2009

Page 49: 20091019 Dutch Work Innovation Day

Kies je middelen aan de hand van de

openstaande vacature(s)

Leerpunten

Monday, October 19, 2009

Page 50: 20091019 Dutch Work Innovation Day

Maak gebruik van virale mechanismen binnen

de bestaande platformen.

Leerpunten

Monday, October 19, 2009

Page 51: 20091019 Dutch Work Innovation Day

Bundel commicatiestromen

van medewerkers om een realistisch beeld te

geven van de organisatie.

Leerpunten

Monday, October 19, 2009

Page 52: 20091019 Dutch Work Innovation Day

Communiceer vanuit echte personen, niet

vanuit fictieve karakters.

Leerpunten

Monday, October 19, 2009

Page 53: 20091019 Dutch Work Innovation Day

Gebruik verschillende middelen om

verschillende aspecten van je organisatie te

benadrukken.

Leerpunten

Monday, October 19, 2009

Page 54: 20091019 Dutch Work Innovation Day

Voorzie geïnteresseerden van content die van waarde is in

een eventuele selectieprocedure bij het

uitkiezen van een werkplek.

Leerpunten

Monday, October 19, 2009

Page 55: 20091019 Dutch Work Innovation Day

Vragen of opmerkingen?

Monday, October 19, 2009

Page 56: 20091019 Dutch Work Innovation Day

www.tribewise.nl

twitter.com/[email protected]

Vragen of opmerkingen?

Monday, October 19, 2009