Embed Size (px)
DESCRIPTION
M+R Strategic Services and NTEN's eNonprofit Benchmarks Study for 2010, analyzing online messaging, fundraising, and advocacy data from 31 leading nonprofit organizations. You can watch a recording about this study at http://www.e-benchmarksstudy.com/2010.html
Citation preview
2010 eNonprofit Benchmarks Study
Presented bySteve Peretz, Senior Analyst at
M+R Strategic Services
2
3
How Did We Segment the Data?
31 Groups
By Sector• Civil/Legal Rights• Environmental• International• Health
By List Size• Small – Under 100,000 deliverable email addresses• Medium – 100,000-500,000 deliverable email addresses• Large – Over 500,000 deliverable email addresses
4
Reading the Charts
5
Email Messaging Results by Message Type
6
Metrics for Online Revenue
7
Change in Online Giving from 2008 to 2009
Please note this chart uses medians rather than means for the average.
8
Change in Online Giving from 2008 to 2009
Please note this chart uses medians rather than means for the average.
9
Email Open Rates
10
Email Fundraising Response Rates
11
Annual List Growth
12
Email Unsubscribe Rates
13
Message Volume: Messages per Month per Subscriber
14
Message Volume: Messages per Month per Subscriber
15
Email Fundraising Performance
16
Email Advocacy Performance
![Benchmarks - May, 2011 | Benchmarks Onlineit.unt.edu/sites/default/files/benchmarks-05-2011.pdf · Benchmarks - May, 2011 | Benchmarks Online 4/28/16, 9:13:42 AM] By Patrick McLoud,](https://img.pdfslide.net/doc/110x75/5fe545814aa19825752e7bae/benchmarks-may-2011-benchmarks-benchmarks-may-2011-benchmarks-online-42816.jpg)
![Benchmarks - June, 2013 | Benchmarks Onlineit.unt.edu/sites/default/files/benchmarks-06-2013.pdf · Benchmarks - June, 2013 | Benchmarks Online 4/26/16, 8:52:25 AM] Skip to content](https://img.pdfslide.net/doc/110x75/5f9d6dd4a6e586755376b37d/benchmarks-june-2013-benchmarks-benchmarks-june-2013-benchmarks-online.jpg)
