Upload
anna-oneal
View
2.026
Download
1
Tags:
Embed Size (px)
DESCRIPTION
This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.
Citation preview
© 2011 IBM Corporation
2011 IBM Collaboration Solutions Directions and Strategy
Charlie HillCTO, IBM Collaboration Solutions
© 2011 IBM Corporation 2
“We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.”
John Doerr, Partner, KPCBTop 10 Mobile Internet Trends (Feb 2011)
http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
© 2011 IBM Corporation 3
Exceptional Web Experiences Exceptional Work Experiences
Enable nimble employee experiences Peer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation)
Enable engaging customer experiencesSelf-service, with other customers, with company representatives, and with the company overall (revenue, brand, reputation)
Social Business is driven by exceptional experiences
Realized through
IBM Social Business Framework
A modular and open set of capabilities that accelerate the development of advanced Social Business solutions
Enabled by
Business outcomes
Deepen client relationships
Drive operational effectiveness
Optimize your workforce
© 2011 IBM Corporation 4
IBM's Social Business Framework is being designed to make it easy and profitable for IBM customers to capitalize on Social Business opportunities
Differentiated by...
● IBM's deep understanding of Social Business strategy, roles and processes
● Exceptional user experiences and mobility
● Unmatched capabilities for social interaction, content management and insight
● Robust identity management, governance, compliance and security capabilities
● The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others
● A compelling approach to developing, deploying and managing solutions
● A vibrant ecosystem of employees, business partners and customers
© 2011 IBM Corporation 5
Governance, Compliance and Security
Governance, Compliance and Security
Identity Integration and Management
Identity Integration and Management
Interaction Content Insight
Social Business Foundation TechnologiesEnable data capture, analysis and collaboration
Social Business capabilities
User Experience and Mobility
Solution planning,
design and development
Solution planning,
design and development
Solution delivery and
management
Hybrid model supporting cloud and on premises
components
Solution delivery and
management
Hybrid model supporting cloud and on premises
components
Social Business SolutionsTransform business processes using social technologies
Cooperative Application TechnologiesIntegrate business functions with the social infrastructure
Business process management Information management Business analytics
and optimization
Roles Processes ApplicationsStrategy Change Management
© 2011 IBM Corporation 6
Key technical directions
● Social
● Mobile
● Accelerateddevelopment
© 2011 IBM Corporation 7
Social capabilities transform the experience
● Enabling interactions through online social networks
─ Rich user profiles and social methods to collaborate, share and reuse content
● Enhancing situational awareness by analyzing social data
─ Consumer insight
─ Expertise location
─ Recommendations
● Supporting contextual collaboration by integrating social capabilities into business applications
─ Communities
─ Microblogging, social sharing
─ Unified communications
© 2011 IBM Corporation 8
IBM Project VulcanDelivering an exceptional work experience
● Integrated collaboration experience
● Integrated mobile suite optimized for smart phone devices
● Activity Streams – social aggregation for the enterprise
● Embedded Experiences
● Ease of extensibility
● Social analytics
● Attention management
© 2011 IBM Corporation9
File sharing embedded experience in email
File sharing embedded experience in email
Act and collaborate in context Reach your entire collaboration environment from one URL
Reach your entire collaboration environment from one URL
© 2011 IBM Corporation10
Mail widget for inbox access
Mail widget for inbox access
Calendar widgetCalendar widget
Enterprise Activity Stream
Enterprise Activity Stream
Filters help to sift through content quickly.
Filters help to sift through content quickly.
Home Page
© 2011 IBM Corporation11
Share Box is available from any destination.
Share Box is available from any destination.
Share Box
© 2011 IBM Corporation12
Pervasive access to unified communications capabilities
Pervasive access to unified communications capabilities
Built-in unified communications
© 2011 IBM Corporation13
Collaborative, simultaneous editing with commenting and tasks
Collaborative, simultaneous editing with commenting and tasks
Integrated collaborative editing
© 2011 IBM Corporation14
“Quick Look” dropdowns for mail, calendar, people and places triggered on hover
“Quick Look” dropdowns for mail, calendar, people and places triggered on hover
Apps menu includes all other applications a user has access to including third-party extensions
Apps menu includes all other applications a user has access to including third-party extensions
Site-wide settings, identity and access to My Profile
Site-wide settings, identity and access to My Profile
Common, extensible, navigation
© 2011 IBM Corporation 15
Key technical directions
● Social
● Mobile
● Accelerateddevelopment
© 2011 IBM Corporation 16
In the past Today and tomorrow
Only a few devices supported Many device platforms & form factors(Smartphones, tablets, etc)
Communication focused devices Social and collaboration focused devices
Phone, mail, calendar contacts, chat, SMS Social collaboration, meetings, VoIP, video
Enterprise owned & controlled devices
“Bring your own device” – but enterprise controls management & security policies
Mobile landscape and trends These changes are driving shifts in expectations for enterprise mobility
© 2011 IBM Corporation 17
Travel Customer
Replye-Mail
LocateProjectExpert
CheckTomorrowsSchedule
Checkmeetingdetails
Attend a Web Meeting
CheckProjectDetails
HomeOffice Travel
UpdateMeetingMinutes
PrivateChat toExpert
UpdateProjectTasks
Lotus Notes® Lotus Notes®TravelerLotus Mobile Connect Lotus SametimeLotus Connections
UpdateBiz Blog
RoamingVPN
Mobile landscape and trends Access to mobility solutions changes the way that employees can work
© 2011 IBM Corporation 18
Fastest growing business mobile email platform (IDC, September 2010)
“Lotus Notes Traveler product has seen a tremendous spike in
interest and supports iPhone, iPad, Symbian, and Windows
Mobile, and launched its Android Beta in June 2010. iPhone
and Nokia ESeries devices have been key for IBM in 2010,
and Android will have an impact in 2011. In general, IBM is
experiencing successful adoption of Notes Traveler as about
half of its customer base migrated to Notes/Domino 8.5x.”
Mobile landscape and trends Lotus is well positioned to help enterprises harness these trends
© 2011 IBM Corporation 19
Lotus Mobile Strategy Enabling users to participate in social business on the move
● A comprehensive solution for Social Business delivered as first-class mobile platform experiences
● Made available on leading devices through the device platforms' associated distribution channel
● Supported by application development tools to help partners and customers reach their mobile user base by mobilize their information and applications
● Complete with enterprise governance capabilities that are easily managed on premises, hosted, or in the cloud
© 2011 IBM Corporation 20
Mobile Solution for CollaborationEnabling employees to participate in social business on the move
SocialBusinessApplications
DevicePlatforms
DeviceManagement
Apple Nokia
Connectivity, Management, SecurityIBM Lotus Traveler
Android Research in Motion
On premises LotusLiveDeliveryMethods
Zero-Install Web ApplicationsInstallable Mobile Applications
Mail Calendar SocialMeetingsUC XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ...
Activity Stream, Embedded Experiences, Application LauncherIBM Social Business Toolkit
© 2011 IBM Corporation 21
Lotus Mobile Solution for CollaborationFirst-class mobile experiences delivered to leading devices
● Communication via email, instant messaging, meetings, voice and video
● Personal management of calendar, contacts and tasks
● Mobile-optimized experiences for online meetings and collaborative document editing
● Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications
© 2011 IBM Corporation 22
Lotus Mobile Solution – Email, Calendar and ContactsIBM Lotus Traveler for push-based access to email and calendar
● Quick access to email (including attachments), calendar, address book, journal and to-do list for Lotus mobile users, either through on-premises IBM Lotus Domino® deployments, in the cloud with IBM LotusLive Notes or a mixed hybrid environment.
● A no-charge mobile solution for entitled Lotus Notes and Domino customers
2011 Next
● Nokia Symbian3 enhancements
● Android enhancements─ Calendar Invitation Creations
─ Domino Encrypted Mail
─ Widgets (Calendar, Mail)
─ G2 and G3 Languages
● Corporate Lookup for Groups
2011 Next +
● High Availability and failover
● iPhone “partial wipe”
● Android Calendar Month view
© 2011 IBM Corporation 23
Lotus Mobile Solution – Instant MessagingIBM Lotus Sametime for access to chat, voice and video
● Collaborate in real time - virtually anywhere you are working. The Sametime mobile client extends many of the capabilities available from the desktop Sametime client to key mobile devices.
● 2011 Next─ Installable application for Android
● 2011 Next +─ Installable application for Apple iOS
─ Installable application for Symbian3
● Future─ Audio and video
© 2011 IBM Corporation 24
Lotus Mobile Solution – Mobile MeetingsOptimized experiences for online meetings and document sharing
● Access to meetings functionality on mobile devices
─ Participate in online meetings
─ View content, add comments
─ Launch from other applications such as calendar
● 2011 Next─ RIM Blackberry application
─ Browser access from iPhone/iPad
● 2011 Next+ ─ Browser access from Android
─ Enhancements
● Future─ Audio and video
© 2011 IBM Corporation 25
● Mobile access to enterprise social collaboration services
● Available now─ Browser application for Android, iOS, and
Symbian
● 2011 Next─ Installable application for major platforms
─ Activity Stream and Embedded Experience
Lotus Mobile Solution – Enterprise Social CollaborationFirst-class mobile platform experience for Social Business
© 2011 IBM Corporation 26
● Full-featured access to IBM Lotus applications, including deep integration with device capabilities
─ Desktop widgets, etc
● Policy-based management of key capabilities
─ Device password requirements
─ Lockout after incorrect login attempts
─ Administrative wipe of device, application and/or cards
Managing enterprise riskInstallable applications provide high function with managed capabilities
© 2011 IBM Corporation 27
Key technical directions
● Social
● Mobile
● Accelerateddevelopment
© 2011 IBM Corporation 28
Approach to accelerated development
● Make the new generation of applications easy to build
─ Productive tools
─ Powerful and consistent APIs
─ Integration capabilities
● Fast-start options for Social Business developers
─ Ready to use appliances in the cloud for developers
─ Attractive licensing for developers
● Vibrant community engagement WebSphere Portlet Factory
Domino Designer
© 2011 IBM Corporation 29
Technical strategyExtend existing platforms with social capabilities
● Simplify the stack, emphasizing a focused set of common technologies across IBM and third-party capabilities
● Make it easy for (lots of) developers to build Social Business applications – improve developer productivity and increase skills availability for our customers
An evolutionary strategy creates many opportunities for developers
● Enhance existing applications with new capabilities without rewriting
● Create entirely new applications with existing skills and technology investments
● Start the journey today with current IBM products
© 2011 IBM Corporation 30
Technical strategyLead the industry with open standards for Social Business
● A commitment to drive and leverage open web standards ─ Maximize choice, agility, and ease of integration
─ Drive enterprise innovation and leverage rapid innovation on the web
─ Minimize incremental cost of targeting additional desktop and mobile platforms
─ Leverage dominant skillsets based around web technologies
● Enabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous infrastructures
● A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc.
HTML5 ARIA
SAML
Atom
© 2011 IBM Corporation 31
Solutions
Services and Support
Introducing the IBM Social Business Toolkit
We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules!
IBM Social Business Core Modules
IBM Value-Added Modules Partner Value-Added Modules
IBM Social Business Toolkit APIs
© 2011 IBM Corporation 32
Introducing the IBM Social Business Toolkit
● Brings together a set of strategic social APIs to simplify development
● APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon
● Runtime enablement in Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support
● Tooling support for Web, Domino and Java developers
● Leverages technology consistency in IBM products─ APIs based on web patterns including JSON, ATOM, REST
─ Runtime technologies such as OSGi, Dojo, HTML
─ Tooling based on Eclipse
IBM Social Business Toolkit APIs
© 2011 IBM Corporation 33
Coming soon:
New unified APIs for the IBM Social Business Toolkit
● New APIs and services designed to help developers build unified user experiences and consistent extensibility independent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)
● Activity Streams API available now on Greenhouse for developer use
● First GA releases planned for Connections Next, Notes Next...
Activity Streams Embedded Experiences
Share Box
© 2011 IBM Corporation 34
● Maximize speed and minimize development costs for partners and customers by enabling mobile extension development through familiar and open technologies
● IBM Social Business Toolkit is designed to address key mobile capabilities
─ Deliver notifications and embedded experiences consistently using an extensibility model for mobile that is the same as on desktop browser and clients
─ Abstract embedded experiences and adapt to specific device experiences
─ Access to social and device capabilities through web programming standards
Lowering the cost of mobilizing applicationsReach users by mobilizing enterprise information and applications
© 2011 IBM Corporation 35
Lowering the cost of mobilizing applicationsWorking with embedded experiences in a mobile environment
● Leveraging the same open extensibility model as the desktop browser and install clients
● Gadgets linked in context to the activity stream to provide:
─ CRM
─ HR
─ Customer support
─ Document management
─ Workflow
─ Rich media
─ And more . . .
Same gadget, different
experiences on different platforms
© 2011 IBM Corporation 36
Extensibility through Activity Stream
© 2011 IBM Corporation 37
Platform optimized and independent
© 2011 IBM Corporation 38
Solutions
Services and Support
Accelerated developmentSupporting the tools you already use
Portlet FactoryPortlets and Widgets
Domino DesignerXPages
Work with third-party SDKs
IBM CustomerExperience Suite
IBM Lotus NotesIBM Lotus Domino
Third-Party Development Environments
IBM Social Business Core Modules
IBM Value-Added Modules Partner Value-Added Modules
IBM Social Business Toolkit APIs
© 2011 IBM Corporation 39
Lotus Domino + XPages + Domino DesignerThe RADD platform for developing collaborative workflow applications
● Seamless integration with Social Business services─ Access to Connections though REST services and single sign-on
─ Easy integration planned with the new Social Business Toolkit APIs
─ Supports key standards: Dojo, OSGi, etc.
─ A production-proven, performant, NoSQL store!
─ The XPages Extension Library on openNTF provides unmatched productivity for writing “OneUI”, standards-based, socially-enabled applications
● Future directions─ New Web 2.0 templates on OpenNTF (available now/coming soon)
─ Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next)
─ Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next)
© 2011 IBM Corporation 40
Lowering the cost of mobilizing applicationsUsing Domino XPages to create mobile ready applications
● Build mobile applications─ Using XPages' rapid application development
mechanism
─ Look and feel like native apps to achieve the best user experience
─ Access to native services
─ Support for offline
● Supports: Android, iPhone, and Blackberry
● See: http://mobilecontrols.openntf.org/
© 2011 IBM Corporation 41
Lowering the cost of mobilizing applicationsDedicated mobile controls available from OpenNTF
© 2011 IBM Corporation 42
Pre-integrated software appliance
IBM Social Business Toolkit APIs
IBM Social Business Core Modules
Workflow and formsLotus Domino
Workflow and formsLotus Domino
Social collaborationLotus ConnectionsSocial collaborationLotus Connections
Unified communicationsLotus Sametime
Unified communicationsLotus Sametime
Social Business Appliance for DevelopersComing soon!
IBM developerWorks Cloud
Amazon®
VMWare®
Including realistic sample data
© 2011 IBM Corporation 43
WebSphere Portlet Factory
● Dramatically simplifies and supercharges the development, deployment, maintenance and reuse of multichannel applications that deliver exceptional experiences
Key directions for 2011
● MobileBuilders, tools and sample apps for Android, iPhone, iPad, Blackberry (In Beta Q1)
● SocialNew portlets and builders speed integration of Lotus Connections within WebSphere Portal
● Accelerated developmentGrowing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry uses
Write an application once, deploy to a Browser, Tablet, Smart Phone, Kiosk, and more
© 2011 IBM Corporation 44
Lowering the cost of mobilizing applicationsWebSphere Portal mobile options
Customer Need Solutions
Mobile Portal Accelerator
Portal Mobile Webkit Themes
Available today for iPhone
Coming soon for Android, Blackberry, iPad
Works with your favorite development tools!
Extend a Web experience to mobile devices for specific smart phone browsers
● Rapidly develop and deploy web and hybrid mobile applications that have a native smart phone, look and feel
● Write once, run on many devices – tablets, kiosks, web, PDA and more
Portlet Factory
+ Portal Mobile Webkit Themes
Q1 2011 Beta Preview
7,500 + Devices
Mobile Web applications or content for virtually any mobile device browser
© 2011 IBM Corporation 45
Lowering the cost of mobilizing applicationsWebSphere Portlet Factory hybrid approach
Web and hybrid mobile application approach allows customers to:
● Support multi-channel strategy by creating once and running on multiple smart devices in multiple formats
● Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities
● Leverage existing and widely available skill sets (HTML, Javascript, CSS)
● Save costs by leveraging a common infrastructure for both web and mobile applications
● Support mobile standards for web technologies such as HTML5 and CSS3
Hybrid Abstraction Layer (API)
Camera GPS MicrophoneDevice DataAccelerometer
Device Specific Capabilities
Mobile Application
© 2011 IBM Corporation 46
Convergence
IBM Social Business Core Modules
IBM Value-Added Modules Partner Value-Added Modules
Solutions
Services and Support
IBM Social Business Toolkit APIs
IBM's strategy is to deliver a consistent set of Social Business capabilities and APIs for deployment on premises and in the cloud
─ Single focus of development investments
─ Flexibility of deployment options
─ Hybrid scenarios
LotusLive
IBM CloudAmazon
© 2011 IBM Corporation 47
LotusLive Partner Integration
● An integration platform for SaaS-based collaboration ─ Strong focus on building an ecosystem of partners
─ Designed to integrate with other cloud services and on-premises applications
● Inbound integration: Consume LotusLive services in another application─ E.g., use LotusLive services in SugarCRM, Ariba, etc.
● Outbound integration: Deliver your application or service to LotusLive users ─ E.g., use eXpresso, Tungle, Vondle Live, Silanis, Skype services in LotusLive
● Signup for use of the platform planned to be available to Advanced and above IBM Partners in Q2 2011
─ Dev and Test environment: An instance of LotusLive that partners can access and start development
─ API Explorer: Allows partners to test APIs
© 2011 IBM Corporation 48
Summary
● Social Business applications build on our heritage...
● ...but Social Business today demands new types of applications─ Beyond the firewall
─ Systems of systems
─ Both in the cloud and on premises
● The IBM Social Business Framework enables customers to capitalize on Social Business opportunities through deep IBM and Partner capabilities
─ All IBM collaboration products are part of the framework
─ Opportunities for web developers in general as well as established Lotus and Portal developers, building on their existing skills
● The new IBM Social Business Toolkit is planned to enable a new class of unified social capabilities based on the latest born-on-the web open standards
─ Consistent extensibility across products, deployment models and user experiences
● Easy to get started with today's products and cloud developer options
© 2011 IBM Corporation 49
Questions?