Upload
openspacecouncil
View
228
Download
1
Tags:
Embed Size (px)
DESCRIPTION
At our 2011 Open Space Conference, Magdalena Ridley presented on behalf of LandPaths, a nonprofit in Santa Rosa, CA. More about the conference is here: http://openspacecouncil.org/upload/page.php?pageid=53
Citation preview
Expanding Outreach de la Organizacion LandPaths
Magdalena Ridley, Bilingual Programs Coordinator
Craig Anderson, Executive Director
Bay Area Open Space Annual Conference 2011
“Diversity Initiative”
BAOSC & State Coastal Conservancy
Working with three CBO’s
1. Are our organizations relevant to our culturally diverse communities?
2. How do we need to change to do better?
LandPaths’ – “Land Partners Through Stewardship” – Mission
Fostering a love of the land
LandPaths’ provides nature-based opportunities in Sonoma County
These experiences are the building blocks for thriving communities that act with nature in mind
1 - Public access
2 - Field Education
3 - Land Stewardship
LandPaths’ – “Land Partners Through Stewardship” – Mission
Fostering a love of the land
LandPaths Beginning
Sonoma County Ag Preservation & Open Space District
14 staff
30+ core volunteers
Strong Landowner Relationships
Public Agencies
LandPaths’ Mission
What this looks like on the Ground – day trips
• Permit program• Kiosks• Map / brochure• Other
DRAFT Willow Creek Interim Map – Version 2.3
Manage Public Access at Two County Open Space
Preserves
Taylor MountainHealdsburg Ridge
Stewards of our own Land
LandPaths’ Mission
What this looks like on the Ground – Hut-to-Hut
1. Healthy Land Exists
2. People Have Access to healthy land
3. People Need Inspiration to act
4. People Need Knowledge about how to act
Conditions for Success
What Four Things must be in place
Offer program entirely in Spanish!
Advertise in local bilingual newspaper
PSA’s on major Spanish-language radio stations…
Only 3 hikers showed up…
1. We were not reaching “whole”
community
2. Diversity Initiative – change at all
levels
3. 67% children in school-based
program
Conditions for Success
What we Learned
Create a Farm - based Park
1. Invest staff, ideas and $$ to underserved, urban area
2. Honor agricultural history, grow local, nutritious food
3. Green space for diversity of people to gather over farming and food
4. Address urban issues with what we “sell” – relationship to land
5. Inspire tomorrow’s leaders and work force to care for Land
City Wants New Park – No $$
LandPaths’ Bayer Farm August 9,
2007
August 10, 2007
Barriers are Everywhere – and often we never even notice they are there
Challenging Assumptions
• Latinos Not Interested in Outdoors• I never See Them at REI• They Only Want Parties• It’s Open – If They Were
Interested, They Would Come• Everybody Should Already Know
About It
Bay Area Open Space Annual Conference 2011
How you love natureIs not always how I love nature
That’s not a bad thing – that’s diversity
LandPaths’ Bayer Farm
Community Events
Accessible
LandPaths’ Bayer Farm
Voice and Access
LandPaths’ Bayer Farm
Dignity of Responsibility
Bayer Farm - Portal
• Invest Resources• Build Relationship• Become Trusted
Partner• Common Ground
Bay Area Open Space Annual Conference 2011
Spanish-Language Outings
• Modeled after Existing English-Language Programs
• Participation between 30-60 each outing• Increased from 1x/Quarter to 1x/Month
Bay Area Open Space Annual Conference 2011
• Family OutingsKids Included!
• Design Program for Intended Audience
Prepare for Success
• Yes, it is Different• But, it’s the Same
Bay Area Open Space Annual Conference 2011
Values
• How Do We Uphold Them?
• Justice, Land, Friendship• Self-Evaluation• Same Value, Different
Expression
Bay Area Open Space Annual Conference 2011
Expanding Outreach de la Organizacion LandPaths
Magdalena Ridley, [email protected]
Craig Anderson, [email protected]
Bay Area Open Space Annual Conference 2011