Douglas Hegley•Director of Technology•Minneapolis Institute of Arts

Jane Alexander•Director, Information Management and Technology Services•The Cleveland Museum of Art

Sam Quigley,•VP for Collections Management, Imaging, and Information Technology•The Art Institute of Chicago

The Digital Road Ahead

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Technology in the Cultural Sector

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Museums are Awesome!

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Themes:1.Audience2.Technology3.Web/Mobile4.Strategy5.The Future

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1. Audience

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Placeholder: Sam – User Generated Content & authoritative sources

How museums are dealing with this

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www.museum-analytics.org

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AIC’s Jean-Paul Brunier on tumblr

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Gamification:

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Gamification: applying game methods in real-life contexts to change behavior, increase motivation, and/or enhance engagement

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Pros Cons

Sense of autonomy (choice)

Immediate feedback

Steps to mastery

Personalized

Investment and impact

Success path (score over time)

Playful, light-spirited

Gamification

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Pros Cons

Sense of autonomy (choice) Sometimes simple rewards can kill motivation (extrinsic v. intrinsic)

Immediate feedback Um … not fun!

Steps to mastery “Exploitationware” (Ian Bogost)

Personalized False sense of achievement- The “You’ve Been Playing for 100 Days!” badge ... Really?

Investment and impact Competition – “beating” others

Success path (score over time) Addictive? Isolating?

Playful, light-spirited Disconnected from the “slings and arrows of outrageous fortune” (Wm. Shakespeare)

Gamification

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Participation: Visit

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Participation: Education programming

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Participation: Web 1.0 – Brochureware(www.artsmia.org January 1998)

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Was:

Partake

Now:

Take Part

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2. Technology

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Collection Catalog and Management System (CCMS)

Gallery One

Tour Guide App

COLLECTION ONLINERedesign for Art Lovers

RESPONSIVE DESIGNMobile Devices

SMARTPHONERedesign

COLLECTION ONLINEEnhance for Researchers

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AIC’s OSCI Monet and Renoir Volumes

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Open Source

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2 Sides of Open Source

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Linked Open Data

•Method of publishing structured data•So that it can be interlinked•And become more useful•Built upon standard Web technologies •But not just to display web pages for human readers•Sharing information so that it can be read automatically by computers•Enables data from different sources to be connected and searched- Culled from Wikipedia

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3. Web & Mobile

Mobile ToursAMNH “Explorer”

Mobile @ Guggenheim

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AIC Tours

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AIC Tours - Turn by Turn Navigation

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- ISH

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Social Media: The Hype Cycle

Facebook, Twitter,

Pinterest

Niche Social Networks

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Facebook, Twitter,

Pinterest

Niche Social Networks

Miller Light

Micro-brews

Assembly Line

Artisinal

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4. Strategy

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How to make the right decisions

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Look around, see what others do

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Talk to your friends

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Determine the best of breed

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Then, roll the dice!!

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Seriously, though…get a team together

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Metropolitan’s Huge Digital Team

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Art Institute’s Digital Media Team

Plus Marketing and CommunicationsFor Web and Social Media ~ 6 staff

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But more likely, it’s just you and …

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For the Cultural Sector:

Agile-ish methodology

Not truly “agile”, but we can learn from the approach

•Iteration •Participation and ownership•Feedback loops with impact•Progress

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Ubiquitous Computing

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Computational Photography

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Error correction in post-production

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Reflectance Transformation Imaging

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Your Turn!

Questions? Comments?

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Thank you!Douglas Hegley @dhegley

Jane Alexander @janecalexander

Sam Quigley @samcepat1

Find this presentation at

http://www.slideshare.net/dhegley

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