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Donor and Member Retention through Donor Relations
Lynne M. Wester @donorguru
Director of Stewardship and Donor RecognitionYeshiva University
©2013 DonorRelationsGuru
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Donor Recognition and Stewardship
• Is there a better way to do this?
• What are some ways that we can better serve our donors?
• What is someone else doing that we’re not?
• Is there an app for that?
• Making Innovation a Priority
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Who are we talking about?
• High Level Annual Donors
• People Falling through the Cracks
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The Facts, Just the Facts
What is your retention rate?
• At YU we went from 48% to 72% in three years of concentrated donor relations efforts
• What would a 10% increase in retention mean to your museum?
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The “Blanket” Approach
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Data Analysis and Leveling
• A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million
• B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus
• TPF= Total Philanthropic Funds=Cash+Pledges
• A.734 constituents
• B.186 constituents
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Other Groups Added
• Loyalty Donors
• First Time Donors
• Anyone who needs extra touch and care
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What drives your member donors?
• Belonging, feeling connected
• Nostalgia, memories from when young
• Staying connected, even if out of town
• Personal help
• Incentive to visit
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Calendar Approach
• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast
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Impact Piece
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Postcards
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Emails
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44% open Rate!
Thank a Donor Week
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Building Updates
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Video
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Thank a Thon
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Website
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Questions? Comments
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• Lynne Wester
• www.donorrelationsguru.com
• Friend me on Facebook
• Follow me on Twitter @donorguru
