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Super Efficient Dryer Initiative
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Efficiency Program, Industry, and
ENERGY STAR Promotions in 2013/2014
Session Agenda & Objectives
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Agenda
• Updates from the EPA on the Emerging Technology
Award and the ENERGY STAR specification
• Introduction to Samsung’s Emerging Technology
Award clothes dryer and customer research
• SEDI and SEDI sponsor discussion of promotional
plans for efficient clothes dryers in 2014 and beyond
Objectives
• Identify Major Drivers for EE Industry & the
Opportunity for Efficient Clothes Dryers
• Discuss Multiple Paths to Market and Partnership
Opportunities between EE Programs and Industry
Big EE Goals = Big $$$
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• EE Budgets forecasted to double by 2025
• Increasing savings targets with fewer opportunities
US Market for Clothes Dryers
Source: CLASP 2013 Report “Analysis of Potential Energy Savings from Heat Pump Clothes Dryers in North America”
Same Dryer, Different Home
• Dryers represent largest remaining appliance savings
• In High Performance Homes, dryers are 3rd largest
single load behind space and water heating
The Tipping Point (Will this Look Familiar in 10 years?)
• New DOE Test Procedure (Effective Sept. 2013)
• New ENERGY STAR Label for Dryers (Q1 2014)
• 26 Efficiency Programs offer CW rebates (CEE 2012)
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Next Tier: 40-60% savings
2013/2014 ENERGY STAR
Emerging Technology Award: 30% savings
ENERGY STAR Label: 20% savings
2014
2013/2014
2014/2015
Price, Performance & Multi-tiered Programs
+ $300
+ $100
+ $50
Multiple Paths to Market
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Upstream
Midstream
Downstream
Source: CEE National Residential Home Appliance Market Transformation Strategic Plan
Multiple Program Opportunities
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Products / Retail
Existing & New
Home Programs
Multifamily Programs
What Does Efficient Laundry Look Like? And to Whom?
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“ENERGY STAR products are independently certified to save energy without sacrificing features or functionality.”
Customer Quality, low price, feature rich, gentle on fabrics, safe, reliable, easy and flexible installation, lower cost to operate
Utility / DOE / ENERGY STAR
Customer satisfaction, real energy savings, “smart grid” ready, range of price and performance, voluntary vs. mandatory, balance of product availability and brand protection
Manufacturers Customer satisfaction, increasing retail market share and sales, protect margin, international visibility to standard changes, price support, brand appeal
Retailers Customer satisfaction, increasing customer base and sales, protect margin, coordinated & simple incentive programs, product diversity and brand appeal
Retail Promotions • Double-down on rebates with existing clothes
washer programs
• Align with retailer and manufacturer promotions
(e.g. Black Friday)
• Engage retailers and manufacturers in targeting
customers through social media
• Get early experience with pilot initiatives prior to
ENERGY STAR specification roll-out
• Possible mid- and up-stream promotions i.e., Retail
Action Council
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Early Promotions
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Home Retrofits
• Nationally - Over 80% of existing dryers are electric
• High coincidence between dryers and A/C (FSEC)
• Dryers can be an important part of whole house
retrofit programs
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New Construction • Opportunity to add ENERGY STAR dryers as a
prescriptive requirement within New Construction
programs
• Particularly important in super-efficient homes o Electric dryers are 3rd largest load in high performance homes
(Efficiency Vermont)
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Early-Replacement/ Retirement Programs
• Increased first year savings for removal/recycling of
existing washer & dryer
• Piggy-back rebates for greater customer and
retailer engagement
• Mid- and up-stream partnership opportunities for
replacement of ENERGY STAR® laundry pairs
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Low Income Programs
• Some low income programs
already upgrade clothes
washers
• Opportunity to include
efficient clothes dryers to
deliver additional value
to this customer segment
and additional savings to programs
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Multifamily Programs
“Space saving ventless washer and dryers…allow architects to design installations virtually anywhere in the residence, while saving important dollars in construction costs.”
“The construction savings in simply rerouting electrical and plumbing lines rather than installing new vents and pluming stacks throughout a building can be anywhere from $700-$2000 per unit.”
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• Multifamily properties including apartments, condos & senior living all offer significant opportunities for high efficiency laundry
Open Discussion
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Contacts
Chris Badger
VEIC
Abigail Daken
US EPA
Doug Czerwonka
Samsung Electronics
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