Welcome

Viral Growth

The effect of doubling viral growth

2%4%

Weekly growth Two years growth

8x Nice59x Death Star

Paid Acquisition

The effect of doubling lifetime value gained per click

1 kr2 kr

Acceptable click price Click volume

None No bizMillions Lift-off

It’s the growth engine, stupid

• The strength of the growth engine is critical• We have ways of improving it• Everybody gets involved, it’s all connected

marketing, pr, sales, product, customer support• Different businesses, but patterns are the same• We can share tools, ideas, cases and mindset• So let’s get on with it

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Program

Christos Iosifidis, VivinoPeter Engelbrecht, FirmafonRonja Gustavsson, Falcon Social

Panel and questionsBreak

Martin Thorborg, DineroJonas Nielsen, SimpleSiteJon Schäffer, Conferize

Panel and questionsPizza, beer and networking

4