Upload
prestashop
View
367
Download
0
Tags:
Embed Size (px)
Citation preview
Certified Freelancers and Agencies Webinar
2014
Report and outlook
October 16, 2014
Some morning news
• The Future at PrestaShop - Benjamin Teszner, Chief Executive Officer
• Agency Certification – Grégoire Véron, Head of Partnerships
• PrestaShop Addons – Fabien Alet, Marketplace Director
• Product Update – Damien Metzger, CTO
• Q&A
As well as a presentation from our industry partners:
PrestaShop continues to grow
Benjamin Teszner, Chief Executive Officer
A world-renowned company…
• Growing
• Hiring
• Developing
2014 Growth
35% growth in 2014
+ 100 employees
Paris, Miami + 5 offices in Europe
Top 100 web company
66% growth amongcontent management systems
35% 40%
SOME MARKET SHARE RATES
50%
In 7 years, PrestaShop has become:
• a global leader in e-commerce
• the most popular open source e-commerce program
Product Growth
Powering
200,000stores
Translated into
65 languages
Downloaded in
211countries
Downloads and counting…
• A growing community
• A network of quality agencies
• More and more partners
More and more Collaboration
80PARTNERS
140 CERTIFIED AGENCIES
700,000 MEMBERS
• Freemium
• Open source
• Accessibility
• Simplicity and Power
• International
Always proud of our Values
Our Objectives
Increase profitability and revenue
Grow internationally
Reduce time to market
Increase product simplicity
► Turn our merchants' great ideas into success.► Participate in the growth of our partners and certified agencies!
“ Being customer-focused allows you to be more pioneering ”
Jeff Bezos, Founder of Amazon
E-commerce for everyone!
PrestaShop islaunching the beta version of its cloud platform
A powerful cloud platform
Cloud
Host your store in just a few minutes
PrestaShop Technology
=Simple and
powerful
Access your store from
anywhere
It's in our DNA -
An unchanged business model
The Cloud will drive more opportunities
• Faster and easier access by removing technical and financial barriers
• A new target: small businesses
• An example of our mission to makee-commerce accessible to everyone
Ready for takeoff!
Agency Certification Summary and Projects
Arnaud Bourboulon
Grégoire Véron, Head of Partnerships
I. The Partnership team
11 enthusiastic employees at your service
• Arnaud - Chief Revenue Officer
• Grégoire – Head of Partnerships
• Alexandra – Agency Manager (International)
• Monika – Agency Manager (France and Poland)
• Marie – Training Manager
• Camille – Partnership Project Manager
• Frédéric – Business Development Manager
• Romain – Business Development Manager
• Mathieu – Partner Manager
• Julienne – Partner Manager
• Maryame – Partner Manager
… Along with a team of 5 based in the United States!
I. Around the world
17 26 37 55 5
140Certified agencies and freelancers
II. Agency scoring
Benefits:
• PrestaShop.com ranking
• Priority at PrestaShop events
• Leads
• Partner module development
II. Agency scoring: Main criterias
1. Level of training
2. Contributions to software development
3. Affiliates
4. Agency history and experience
Estimate your score with our online calculator!
II. Scoring: Report after one year
Objectives reached:
• Rewards for involvement and expertise
• Focus on major agencies
• PrestaShop experts ready to help merchants
Areas for improvement:
• Underexploited criteria: Forge, GitHub, translation, traffic and affiliates
• Specific ratings for SEO, SEM and Marketing agencies
“ 80% of visits coming from PrestaShop.com are followed with a request for an estimate on the agency's site, compared to 20% of 'traditional' visits.”
- Platinum Agency
II. Agency scoring: what's new
Changes to the Certification Levels(Effective January 1, 2015)
• Growing number of criteria assessed
• Increasing seniority
Reasons behind the change
Number of points* Certification Level
2,000 Bronze
10,000 Silver
17,000 Gold
25,000 Platinum
*observed at the beginning of the quarter
II. Agency scoring: what's new
Improvements to ratings(Effective January 1, 2015)
• January 1, 2015:
• Increase of GitHub and Forge pointsthanks to Functional tests
• Later in 2015:
• Module purchasing process on Addons
• Quality of Addons After-Sales Service
A new way to earn more points!
Agency page accessible from our new homepage!
Merchant ratingon your summary
Increased visibility on our website
II. Agency scoring: what's new
• Newsletter dedicated to certified agencies (per your request!)
• Custom training for our agencies
A look at the past
III. Projects completed
• Regular "technical morning webinars"
• Q4 2014: "Partner module" training
• Q4 2014 / Q1 2015: Dedicated agency resources (technicaldocumentation, marketing materials, custom monitoring tools)
• 2015: New third party to qualify leads
• Q1 2015: Incentives for partner modules
New tools available – Strengthen links between certified agencies and solution partners
III. Upcoming projects
Ingenico Payment Services*
Tips to improve your merchant’s conversion ratesDavid Chaouat, Channel Manager France
* Formerly Ogone
Some figures about conversion rate
Source: Kantar Media Compete/Google
Increase of the average conversion rate in 2013 versus 2012
Average abandonment rate (order process started but not finalized)
Average conversion rate per visit (visit that led to a purchase)3%
60%
13%
Why do online shoppers leave without buying?
Some figures about conversion rates
Source: Kantar Media Compete/Google
33%
8%
1%11%
18%
29%
Other
Need to register before buying
24% of websites don’t have guest checkout option
�
Concerns about payment security
Didn’t state clearly shipping conditions
Excessive payment security check
No phone number or contact on website
Increase merchant’s conversion rate
#1 : TRUST IS KEY
1. Secure URL2. Graphic Identity3. Orders reference4. Trusted logo
Don’t forget best practices
Increase merchant’s conversion rate
#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE
Give customers the best user experience
Traditional website
Increase merchant’s conversion rate
#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE
Give customers the best user experience
Mobile website
Increase merchant’s conversion rate
#3 : OFFER THE PREFERRED PAYMENT METHODS FOR BUYERS ACROSS EUROPE
People prefer to pay with their usual payment method
Don’t miss local preferences
27% 28% 55%
#4 : MAKE USE OF DYNAMIC AUTHENTICATION TOOLS
Increase merchant’s conversion rate
Place item in the cart
Proceed to checkout
Redirection on Ogone
payment page
Fraud Dectection
Module Analysis
Authorization+
back to merchant website
3DS Authentication
3-DS deactivated
Trigger 3-DS
About us : We offer 3 services in 1
Multi-channel payment gateway
Manage multi-channel payments on one
gateway
Collection services
Offer more payment methods and sell more,
locally and abroad
Fraud Prevention Solutions
Protect your merchant’s business. Minimize fraud
and accept more genuine orders
About us : Key Figures
160,000Customers
3.5 BnAnnual Transactions
1,000Employees
150+International, local and alternative paymentmethods
200+Acquiring partners and banks
99.99%Uptime
200+Certified industry partners and shopping carts software connections
20+White-labels
Join our Partner Program and take advantage of our many benefits
Partner Program
FREESUPPORT
FREETRAINING
INCENTIVES
BRANDING ASSETS
More information, visit:
http://payment-services.ingenico.com/gb/en/partners/become-a-partner
Contact us for Partner Applications:
David CHAOUATChannel Manager France
(T) +33 1 55 31 97 62 [email protected]
http://payment-services.ingenico.com
PrestaShop AddonsSummary and Projects
Fabien Alet, Marketplace Director
Our Addons Team
• Fabien Alet - Director
• Cécile Dubouis – Marketing Manager
• 3 project managers
• Denis Sévère – Platform Technical Director
• 4 developers
• Jean-Marie Collin – Technical Director of Modules
• 5 developers
• Yousri Benghorbal (FR) – Merchant Success Manager
• 4 sales team members
• Kenneth Cruz (US) – Merchant Success Manager
• 4 sales team members
An enthusiastic team at your service
Module validator
An effective tool – for YOU
• Automatically verify coding standards for modules
• Shorten module validation times
• Improve customer satisfaction and quality
Help our contributors sell even more
• Fully reworked module developer account
• Complete analytics for each product: number of visits, conversion rate, revenue
• Simplified and enriched messaging
• Updated module submissioninterface, with a simplifiedand optimized theme
Main achievements in 2014
Optimize the user experience
New merchant account (in progress)
And much more...
One-clickPayment
PrestaShop favorites
to help you decide
2-year reassuranceoption available for
contributors
• Visual redesign of the marketplace
• Contributor gamification
• Dedicated page for each contributor
• Product page standardization
• New search algorithm
• New category structure
• "Favorites" for the best modules
Upcoming new features
Sophia Boukersi, Business Development Manager
Powa Technologieswww.powa.com
What is POWATAG?
Shop, engage anytime, anywhere
1 2 3
More than 800 Customers
More profitable implementation from innovation
• Launching PowaTag Native solution into Prestashop Back Office Mid-November
• Free webinar to learn more & testOctober 23, 3 pm Paris time45 minutes
• Register:[email protected]
Technical and Product Evolution
Damien Metzger, PrestaShop CTO
6 months Since the release of v1.6
525,000 downloads
15,000 upgrades to 1.6
“Many of the new and unique features implemented by PrestaShop will soon become indispensable for store owners.
Many will forget what it was like to run their store without instant profit margin reports or forecasted sales figures - and for those
reasons alone, PrestaShop 1.6 is an impressive piece of software.”
Kaya Ismail, CMScritic.com
“Many of the new and unique features implemented by PrestaShop will soon become indispensable for store owners.
Many will forget what it was like to run their store without instant profit margin reports or forecasted sales figures - and for those
reasons alone, PrestaShop 1.6 is an impressive piece of software. “
Kaya Ismail, CMScritic.com
180Open source repositories
on Github
30,000commits
90% of Forge tickets have
been resolved
25,000module tests
1,000users
1,000translators on Crowdin
1,000translations per day
83automated
functional tests
Community-driven and collaborative
Thanks for your
feedback!
Vote on Uservoice
Take part in online technicalwebinars
Sign up for the user
club
Submit tickets to
Forge
Contribute on Github
ObjectivesQ4 2014 and 2015 projects
UI/UX and performance
• Using Cloud metrics
Regular publications in 2014
• 2 technical releases then an enhanced version 1.6.1
Continuous improvements
• Native modules and Addons, Web Service and libraries
Build the e-commerce ecosystem together
• iPhone and Android apps, Marketplace, ERP, CRM, POS, Blogs…
Performance
+200 features
Focus on performance Tools for load times under 300ms
Documentation & performance package in preparation
Average response time by version
+ 200 features
Into the Cloud
• With our partners (OVH, SendinBlue)
• Scale out: servers, clusters, data centers
• Multitenancy
Scalability and quality
A few words to conclude...Benjamin Teszner, Chief Executive Officer
Thank you!