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Our Nominees

WEB/DIGITALCATEGORY

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WEB/DIGITAL

In December of 2013, the City of Reno launched a fully redesigned website in support of the Council’s priority directive to enhance communications and community engagement. Reno.Gov pages have been edited and simplified with more inviting/conversational content, most notably adding a search feature located on the main homepage and including photographs taken by residents that serve as the backdrop across the entire site. Visits are up by 8,000 a month and the feedback has been extremely positive.

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WEB/DIGITALAGENCY: CLM Design

In 2013, Lumos & Associates decided it was time to update their website and their messaging. Their key goals were to showcase their projects, tell the story of integrated services, and to highlight the people who play a part in their success. As a result, a new website was launched with an emphasis on good copy and great photographs telling their story through their people and the award winning work that they do. Visitations have since increased as well as the length of time people spend on their site.

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WEB/DIGITAL

On Valentine’s Day, KPS3 created and launched a highly technical and customized “Digital Kissing Booth” website to raise money for two local non-profits and also share the love with clients. This in-house project showcased KPS3’s brand as well as the skills of their talented developers and designers. The project featured a livestream of office antics and donors received 118 kisses (via animated gifts) and rasied $3,700 for charity.

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WEB/DIGITAL

With a goal of targeting well-prepared high school students ages 16-18 in Nevada and neighboring Western states, the University of Nevada focused its overall marketing efforts heavily on web and digital strategies in 2013-14. This included the refresh of their website, which plays directly into their highly-focused marketing strategy oriented around undergraduate recruitment and institutional reputation.

The Award Goes to…

KPS3Digital Kissing Booth Website

BEST IN WEB/DIGITAL

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MOBILECATEGORY

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MOBILE

In 2013, DMV wait times increased from an average of 40 minutes in metro areas to 65 minutes as of January of 2014. In response, the Nevada DMV lanched “Dash Pass,” which allows for customers to wait in a virtual line so that they can arrive when is convenient for them. The idea is to use online services first, kiosks second, and, if you must come into an office, check in remotely with Dash Pass.

AGENCY: Penna Powers Brian Haynes

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MOBILE

A new mobile website, renownmobile.org, was developed to improve customer experience on mobile phones and tablets; it highlights the information that customers need most while on-the-go such as nearest location and contains such features as real-time updates on # of people currently in line at ERs. The site was designed so that most content was never more than two clicks away.

The site retains 50% of the people who visit renown.org on a mobile device with most users visiting 2-3 pages per session. User groups and feedback throughout the testing and development phase were critical to this initiative’s success.

AGENCY: Noble Studios

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MOBILE

The Reno Gazette Journal deployed a new content management system with the goal of synergizing their desktop and mobile applications. This allowed the RGJ to deliver better content to readers on each platform. After only one month, they witnessed 160% growth on their mobile web.

The Award Goes to…

Nevada Department of Motor Vehicles

BEST IN MOBILE

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SOCIALCATEGORY

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Through imagery, attractive characters, and showing FUN & authenticity through their social networks, the main objective of bigtruck brand (targeting 10-25 year olds) has been to introduce their followers to the “fun first” bigtruck lifestyle. As a result, bigtruck has added thousands of followers year-over-year across their social media accounts, and also witnessed 250%+ growth … all without a dedicated marketing staff or social media team.

SOCIAL

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SOCIAL

Through a focused marketing strategy that includes a strong emphasis on YouTube videos and social media, Tahoe Mountain Sports has witnessed some impressive results, including: quadrupling the number of repeat buyers over a 120 day period resulting in significant revenue, catapulting to the #1 and now #2 position in the entire Outdoor industry for YouTube views on their Youtube channel and gaining recognition as a leader in our industry for this medium, and gaining thousands of new email addresses through social media campaigns that now convert at a rate 3 times higher than a traditional new email address and have grown their single store sales by over 30% in the past year.

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SOCIAL

The main goals if the #TruckeeMoments campaign, spearheaded by the Truckee Donner Chamber of Commerce, were to increase reach and brand awareness as well as engagement on social media channels for Truckee. After a 30 day social media campaign, over 90,000 people with user- generated content were reached, with over 389,000 to date on Instagram and Twitter. Facebook fans increased five-fold, and 302 images & videos (1,000+ to date) were collected to help build a photo library.

AGENCY: Out&About Marketing

The Award Goes to…

BEST IN SOCIAL

#TruckeeMomentsTruckee Donner Chamber of Commerce

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PRINTCATEGORY

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PRINT

Just as beer brewing is a craft, so too is the quality and expertise at DynaGraphics. The fun and hip beer-branded invitation and save-the-date that were created for a large, educational, evening event were a big hit with the target market, and the client was very pleased with the turnout at the event. The branded beer image from the poster was used as a custom calendar at the event, taking clients’ photos and printing them out on individual calendars they could take home with them.

AGENCY: The Bauserman Group

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PRINT

Targeting friends, family, business partners, and clients, Stan Can Design wanted to do something fun and creative for Valentine’s Day. Not only did they want to create an engaging and fun, self-promoting campaign, but they wanted to remind people of the power of the printed piece and how special it can be to receive something tangible and wonderful in the mail in this digital era. As such, everyone in the office created and designed their own personalized Valentine to share. They also set up a Shortstack Facebook page that allowed recipients to vote for their favorite Valentine, as well as to guess who each Valentine belonged to who.

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PRINT

Wanting to give Canfest a fresh redesign and modern feel for 2013, the event poster chose to focus on the can itself as a focal point, and also incorporated the logo that was designed by Jason Cole. Several event and musical posters were used in the research, and favorite elements were the clean, bold designs that invariably led to the creation of this artwork, which won a print award at this year’s ADDY’s event.

AGENCY: The Abbi Agency

The Award Goes to…

BEST IN PRINT

Stan Can DesignStan Can Design Valentine’s

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PUBLIC RELATIONSCATEGORY

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PUBLIC RELATIONS

As an agency with a dedicated content marketing department for clients, The Abbi Agency decided that they needed to use content marketing to brand their team as thought leaders both locally and nationally. They penned in-depth how-to articles & industry commentary that back linked to the website/blog and encouraged readers to subscribe. They also provided readers knowledge that encouraged them to explore opportunities to work with the agency.

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PUBLIC RELATIONS

While "Biggest Little City" began as Reno's tagline in the early 20th century, community pride doesn't just stop at the city limits. Pride in Reno is something to be shared by all residing within our region. The group accomplished their goals with each group member spending free time to bring new life to Reno's longstanding, world-renowned tagline, the "Biggest Little City". Results include more than 10K uses of the hashtag #biggestlittlecity, 300+ stories shared by residents on biggestlittlecity.org, achieving nearly 3K fans on Facebook, and more than 30 stories in local/regional/national media outlets.

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PUBLIC RELATIONSAGENCIES: The Abbi Agency and Biggest Little Group

The Abbi Agency wanted to market Reno's dining and entertainment options on a national level, and showcase the dining and nightlife culture unique to Reno's up-and-coming districts. The Abbi Agency arranged for the New York Times reporter to visit Reno after meeting with her during press visits in New York City.

The Abbi Agency arranged her travel and different destinations in Reno and Natasha Bourlin from the Biggest Little Group then fact checked with her post-visit for all Midtown-related info.

The Award Goes to…

BEST IN PUBLIC RELATIONS

Midtown District The Abbi Agency & Biggest Little Group

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REBRANDCATEGORY

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REBRAND

For many years, it seemed as if Reno was having an identity crisis, with a distinct lack of pride felt among its residents. The group’s goal as a grassroots, volunteer-based group was to provide easily accessed resources to help reignite the passion and pride for our amazing city among those that live here, and overcome any existing feeling of competition to achieve complementary collaboration for the greater good of the region.

The group cumulatively feels it's been successful, and that there is much to do still to continue the momentum.

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REBRAND

The Grand Sierra’s marketing strategy was designed to remove the perception of the property as old and out of date. The goal was to reintroduce the property to the market as all new with $30 million dollars in renovations and generate new trial and new business.

They utilized marketing messages with bold images and colors showcasing all the new things happening at the property. Taglines played off the term Grand supporting the message that the Grand was back in Grand Sierra Resort.

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REBRAND

The goal for Whitney Peak was to rebrand the hotel with its own unique identity that reflected the new vision for the property as Reno's only luxury, boutique, non-smoking and non-gaming hotel. Aside from the physical renovations that have transformed the hotel, the team has implemented extensive marketing, advertising and media relations campaigns to help tell the Whitney Peak story. The look and feel of the materials reflect the Reno and Northern Nevada surroundings, integrating the natural beauty of the region not only into promotional materials (website, social media), but also into the décor, the restaurant offerings and the new concert venue, Cargo.

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REBRAND

IGT’s 30 year old brand no longer reflected the current business strategy and vision. It was high time to rejuvenate the brand, to reflect who they are and where they are going as a company.1. Reposition IGT.2. Update our identity and creative platform.3. Adjust brand architecture 4. Launch at G2E, the largest gaming tradeshow.5. Rally employees behind our new brand positioning and attributes.

The Award Goes to…

BEST IN REBRAND

International Game Technology

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VIDEOCATEGORY

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VIDEO

For this effort, the group filed for nonprofit status and created a completely grassroots campaign in which they developed and provided resources that were easily accessible and embraceable, and could be personalized by anyone interested in showing their community pride, including the creation of collateral pieces, a hub for residents to share their stories and "BIG/littles" (biggestlittlecity.org).

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VIDEO

The goal was to increase helmet use across gravity-defying sports through a campaign called #helmetsarecool. High Fives Foundation set a goal of educating over 55,000 people and increasing helmet use in winter sports specific.

They accomplished this goal through a successful instagram contest, presentation at local schools along with ski / snowboard teams, and through online views of the video. We have reached over 55,000 people from these channels.

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VIDEO

Although traditional media had been used to promote the event, SoSu.tv wanted to capture the essence of the Chef Showdown and communicate it to new audiences through livestreaming, youtube and social media. They employed a live on-air host, eight GoPro cameras, and three roving cameramen to capture the event. They consolidated the footage into a short video and incorporated the event's graphics to give the video a branded feel.

The result was a snackable and sharable video that communicated the overall event and the client's brand.

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VIDEO

With a highly-focused marketing strategy oriented around undergraduate recruitment and institutional reputation, the University of Nevada, Reno’s goal was to attract and retain 22,000 students by 2021.

Working with colleagues in Student Services, the video articulated a clear vision for recruitment campaigns focused on Web and digital marketing. The college has seen record enrollments and record for each of the past four years and now ranked in the top tier of national universities.

The Award Goes to…

BEST IN VIDEO

#HELMETSARECOOLHigh Fives Foundation

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CAUSE-RELATEDCATEGORY

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CAUSE-RELATED

For many years, it seemed as if Reno was having an identity crisis, with a distinct lack of pride felt among its residents. The goal of the Biggest Little City as a grassroots, volunteer-based group was to provide easily accessed resources to help reignite the passion and pride for this amazing city among those that call Reno home. Measurable results in the past year include more than 10K uses of the hashtag #biggestlittlecity, 300+ stories shared by residents on biggestlittlecity.org, nearly 3K fans on Facebook, more than 30 stories in local/regional/national media outlets more than $350K in in-kind airtime and print media donations, and the support of the City of Reno, City of Sparks, RSCVA, EDAWN, UNR, DRI, Reno-Sparks Chamber of Commerce, the Reno-Tahoe International Airport and Washoe County.

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CAUSE-RELATED

Girlmade is an accelerator program that pairs new businesses with mentors to develop strong business plans and prepare them to launch, with one requirement: at least one founder needs to be a woman.

Girlmade’s quarterly event - the League of Ladies – sold out the first event. It was designed to benefit a conference called Girl Empire, that focuses on self-branding, entrepreneurship, as well as right-fit college searches for high school girls.

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CAUSE-RELATED

Santa Crawl’s mission is to raise money for northern Nevada schools via a pub crawl and photo op under the Reno Arch. The biggest hurdle was convincing the city that 14,000 Santas under the iconic arch is a cost effective marketing strategy and it would behoove them to keep the WOW moment under arch. According a study from UNR, the Santa Crawl substantially increased visitors desire to visit Reno again by making downtown a fun place to visit.

One thing that many participants may not know is that the Santa Crawl proceeds go to over 177 Student/Teacher projects and has touched over 17,486 students on DonorsChoose.org.

The Award Goes to…

BEST IN CAUSE-RELATED

GIRLMADEGirlMade

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EVENT-RELATEDCATEGORY

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EVENT-RELATED

The TEDxUniversityofNevada had to build on the success of our 2013 event with better speakers, better production, broader reach with content.

They were able to attract 11 published book authors, 22 total talks, and all the talks had a combined total of 50,000 views on Youtube.

The event is becoming a destination event for great speakers, which will allow the group to continue to create valuable content.

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EVENT-RELATED

As the producers of the 5th annual CANFEST, the team aimed to make the event one for the books in '13. Forming a new partnership with the Peppermill Resort, secured the next 4 years of CANFEST on their property, granting access to their larger facilities and extended amenities options. We launched the CANFEST Bike Drive with nonprofit partner, The Reno Bike Project, which awarded CANFEST tickets to those that donated a bike to their community bike shop; garnered over 200 bicycles. Also continuing the annual Beer Blogger Contest, where beer and travel bloggers submitted a blog on why they should come to CANFEST and why canned beer is awesome, gave one week to collect votes, and awarded the winner with a plane ticket to Reno, hotel room, food, and a VIP CANFEST experience.

AGENCY: The Abbi Agency

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EVENT-RELATED

Toulouse-Laurtrec at The Nevada Museum of Art was designed to help the engage the Reno community in a fun and inclusive manner, to extend beyond typical support base. The goal was to have 500 people attend the Toulouse-Lautrec event with a result of 30% minimum non-member attendance.

The event engaged several community in-kind sponsors to provide publicity and costumes for the event. These partners rallied around the event, becoming champions.

The Award Goes to…

BEST IN EVENT-RELATED

TEDxUniversityofNevadaCollege of Business

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DIRECTCATEGORY

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DIRECT

NCET has built a list of 7,000 members of Northern Nevada's business community. Through careful tracking and testing, NCET developed an email strategy which included carefully chosen subject lines, content, scheduling and the number of emails - four - per event.

These emails were reinforced by summaries in our bi-weekly newsletters and for the Tech Weds, a 400 word article in the RGJ, and for the Tech Bites, a 1/4 page ad in the RGJ.

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DIRECT

In collaboration with the Peppermill, the AAF designed 6 personas using the Avengers and customized them to the advertising industry. The organization picked advertising industry figure heads to represent these personals and designed marketing collateral around it. It produced excitement and personal connection with the brand and the event.

The strategy was very successful. People had a great time at the event. The organization exceeded financial goals and in the end were able to contribute more than budgeted to scholarships this year.

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DIRECT

The Nevada Museum of Art aimed to better engage current support base and prompt them to not only read, but also to share the materials received. The goal was to increase list by 10%. For direct mailers, the goal was was to improve upon a beautiful takeaway that provided enough information without being too text-heavy.

The museum goal of 10% growth by end of 2013 and the numbers continue to rise and have continued a steady increase in email subscribers. Direct mailers have increased by an additional 1,500 per run due to popularity!

The Award Goes to…

BEST IN DIRECT

NCETNEVADA’S CENTER FOR

ENTREPRENEURSHIP & TECHNOLOGY

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INTEGRATEDCATEGORY

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INTEGRATED

Advertising works when it tells a truth that people can relate to, Hoffman the director says. “We at North Lake Tahoe love San Francisco,” he said. “It is a world-class city. Yet, it’s widely acknowledged—by Mark Twain over a hundred years ago, and by San Franciscans daily—that its summers are chilly.

With a limited budget, it was important that our campaign get people talking. We wanted to acknowledge that chilly truth in a good-natured way.”

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INTEGRATED

The main goals if the #TruckeeMoments campaign, spearheaded by the Truckee Donner Chamber of Commerce, were to increase reach and brand awareness as well as engagement on social media channels for Truckee. After a 30 day social media campaign, over 90,000 people with user- generated content were reached, with over 389,000 to date on Instagram and Twitter. Facebook fans increased five-fold, and 302 images & videos (1,000+ to date) were collected to help build a photo library.

AGENCY: Out&About Marketing

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INTEGRATED

For many years, it seemed as if Reno was having an identity crisis, with a distinct lack of pride felt among its residents. The group’s goal as a grassroots, volunteer-based group was to provide easily accessed resources to help reignite the passion and pride for our amazing city among those that live here, and overcome any existing feeling of competition to achieve complementary collaboration for the greater good of the region.

The group cumulatively feels it's been successful, and that there is much to do still to continue the momentum.

The Award Goes to…

BEST IN INTEGRATED

BIGGEST LITTLE CITYReno Community

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PEOPLE’S CHOICECATEGORY

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INFLUENCER YEAR

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