25 Steps to Video Search Domination

Who Cares?

Up, Up, Up

Search, Watch, Act

• 38%  of  online  users  find  video  via  search

• Search  is  the  #1  referrer  to  web  videos

ComScore,  TubeMogul  9/2010

Forrester  Research:  The  Easiest  Way  to  a  First-­‐Page  Ranking  on  Google,  January  2009

A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of

search results.

1. Create Compelling Content

Merry  Xmas  from  BMW Sears  Shop  Your  Way  Commercial

2. Save Your Money

3. Go Short

19.4%Abandon  a(er  10  seconds

44.1%Abandon  a(er  60  seconds

h?p://www.nyDmes.com/2010/10/11/business/11drill.html?_r=2&partner=rss&emc=rss

4. Create Thumbnails That Get Attention

Use the thumbnail_loc & media:thumbnail tags to control thumbnail display

5. Optimize Your Titles

6. And Your Descriptions

7. Nail the End Slate

8. Make an O!er

9. Make it Easy to Share

*  Sharethrough  data

Videos with social media options get 20% more traffic*

10. Add Video to Your Site

• Video  is  a  natural  link  builder  and  back  links  help  build  ranking

• Control  associated  page  text  to  opNmize  SEO• Use  Facebook  share  and  RDFa  microformats  to  idenNfy  

video  content  for  search  engines• Use  Google  Site  Maps  or  mRSS  for  opNmizaNon  and  

discovery  in  Google

11. Get the Basics Right

• Titles• Descrip6ons• Keywords• Tags• File  names• Surrounding  copy,  6tles,  links• Valid  video  site  maps,  complete  aCribute  

defini6on

12. Add Transcripts

13. Put Video On Pages That Convert

14. Use Video Sitemaps

h"p://bit.ly/reel-­‐sitemapsh"p://www.google.com/videositemaps/

15. Put it on Facebook

http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Online_Video_Rankings

16. And Everywhere Else

17. Tweet It

18. Keep ‘em Watching

19. Get Subscribers

20. Comment, Comment, Comment

21. Track and Learn

22. Be What People Are Looking For

23. Maximize Benefits of Sharing

24. Drive Views with Promoted Videos

25. Put it All Together

Great  Content

SEO  Fundamentals

Build  Audience

Evolve

Find Me

• Pmorganbrown.com

• @morganb

• If  you  want  an  early-­‐access  invite  to  ScoreBig  find  me  a\erwards  :)