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25Delaina Biernstein
25 Tools and TipsEssential digital tactics for PIOs
@delainanicolePublic Relations Specialist
Alexandria City Public SchoolsSeptember 18, 2013
This presentation can be found online at:
www.delainadesign.com/25tools
Delaina’s 1st Rule of the Web
It’s up to YOU to learn the tools by doing, not by watching.
1*Google Alertswww.google.com/alerts
INFORMATION & MONITORING
2Social Mentionwww.socialmention.com
INFORMATION & MONITORING
3*RSS Reader(AOL Reader, Feedly, Digg, TheOldReader, etc.)
INFORMATION & MONITORING
6*Twitter Liststwitter.com/[YourTwitterName]/lists
SOCIAL MEDIA
8Facebook Insightswww.facebook.com/[yourpagename]?sk=page_insights
ANALYTICS
10If This Then That (ifttt)www.ifttt.com
AUTOMATION
+63 others
Experiment and explore.
TIP #10
SocialBrite.orgSocialMediaExaminer.com
SocialTimes.comSocialMediaToday.com
You don’t have to be a pinner.
TIP #9
Good tools don’t make up for poor content.
TIP #8
There are no experts.
TIP #7
It’s OK to have a personality.
TIP #6
Be patient.
TIP #5
Be social.
TIP #4
Be social... in your own life, too.
TIP #3
...but keep them separate.
TIP #2
Be social... every day.
TIP #1
Questions?
Delaina [email protected]@acps.k12.va.us