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Building on my Second Screen talk from September 2012, I look at defining the Second Screen, its current adoption and thoughts on its future application
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Second Screen, Integrating Media and Mobile Apps
www.cemas.mobi Mispicer.com
http://teamone-usa.com/2012/11/the-second-screen-scale/
“When we consider a project, we really study it--not just the surface idea, but everything about it.
And when we go into that new project, we believe in it all the way.
We have confidence in our ability to do it right. And we work hard to do the best possible job“
Walt Disney
Synergy
Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.
The term synergy comes from the Greek word synergia συνέργια from synergos, συνεργός, meaning "working together".
Synergy – The early days
1957
"The Disney Stores promote the consumer products, which promote the [theme] parks which promote the television shows. The television shows promote the company“
Michael Eisner – CEO, Walt Disney Company 1997
About Today’s TalkGoogle Study
2nd Screen - Sequential Usage
2nd Screen – Simultaneous Usage
Lean Back apps
Lean Forward apps
The Future?
A ‘Second screen App’ is an application primarily created to enrich the viewing experience on the First Screen
Wikipedia
http://en.wikipedia.org/wiki/Second_screenThis is a talk about Television
Google Study : “The New Multi Screen World”
August 2012
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
Sequential Usage:A History
Ceefax – Start of the ‘Second Screen’? (Sequential Based)
Advertising
Holidays
Regional
Commercial - Teletext
Simultaneous Usage:Now
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
Second screen device, sometimes also referred to as "companion device", is a term that refers to an additional electronic device that allows a content consumer to interact with the content they are consuming
Wikipedia
http://en.wikipedia.org/wiki/Second_screen
http://www.google.co.uk/think/research-studies/the-new-multi-screen-world-study.html
Simultaneous Usage:Lean Back Apps
http://xfactor.itv.com/2013/app/
'The X Factor' fifth judge is you
Simultaneous Usage:Lean Forward Apps
The Avengers Companion app (iPad)
Synched to film playback
J.A.R.V.I.S – Stand alone and Companion app (Iron Man 3)
Synched to film playback and standalone (Siri type app)
“When we consider a project, we really study it--not just the surface idea, but everything about it.
And when we go into that new project, we believe in it all the way.
We have confidence in our ability to do it right. And we work hard to do the best possible job“
Walt Disney
Synergy
http://disneysecondscreen.go.com/PiratesOfTheCaribbeanOnStrangerTides/#video
2nd Screen apps :The Future?
Games(and platforms)
Continue game and brand engagement away from the game
iFruit – work on the game on your i device
Wii U (but proprietary 2nd screen)
Future is with standard devices (apple, android) not proprietary
Xbox One and Smart Glass