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Mobile Trend For Web Player
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3 Keywords For Mobile
09. 12.mobizen
Mobile Tsunami Is Coming.Are You Ready For This?
Do You Think It’s Still Small Market?
4.6Billion
Mobile Phone For66.7% Of Earth
Over A Third Of iPhone UsersCarry A Second Phone.
You Must Ride Mobile Wave, Now.
I Will Give You 3 Keywords.
This Is The First Word.
Smart Phone Feature Phone
What Is Different?
Global Phone Shipments
Smart Phone(28%)
Feature Phone(72%)
High-End Handsets & Laptops Can Multiply Traffic
- Source : Cisco, 2009
30
450
Mobile Traffic
08.3Q 08.4Q 09.1Q 09.2Q 09.3Q
41%
59%
54%
46%
52%
48%
51%
49%52%
48%
Feature PhoneSmart Phone
Smart Phone M/S By Vendor
- Source : Canalys Estimates, 09. 3Q
- Source : Cisco, 2009
Smart Phone M/S By OS
iPhone Is A Big Winner.
Why Apple Does Make A Success?
First Reason.
Good H/W
Easy Of Use
One - Large Screen
PC-Like Web Browsing
They Make New Echo System.
Telecom Guy
He Is My Brother OfGirlfriend Of Uncle’sNeighbor.
Apple ChangedThe Game Rule.
Open Market.This Is The Second Word.
100,000 Apps2,000,000,000 Downloads$ 150 M For Year.
Korean Developer Made $100,000 .
- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’
App Store Android Market MOSH
Open Market
Open Market
We Are Baby.
114,000 Downloads By 11 Nov.
We Must Find The Killer Application.
SNS Is The Last Keyword.
In Korea, It’s Easy To UnderstandWhat SNS Is.
두레 , 동창회 ,
계 , 예비군 (?)
제 15 회 동창회 모임 안내
Community Is Not Equal To SNS.
‘Individual Relation’Is The Most Important In SNS.
- Source : ABI Research
Mobile SNS User’s Trend
Latin America
Asia-Pacific
Middle East/Africa
W. Europe
North America
- Source : eMarketer.com
SNS AD. Market Size Is Getting Bigger.
Relation
Service(Blog, PIMS, Message)
Wireless(LBS, SMS, Linkage)
Channel(Web, IM, E-mail)
PCD
(Personal Context Distribution)
Mobile SNS
Winner Takes Everything.
70%
67%
Mobile & Twitter
Mobile User More Likely To Tweet.
14%10%
20%
30%
% o
f In
tern
et
Use
rs
0%
25%
6%8%
Dec. 08 Sept. 09
Wireless Tethered
- Source : Pew Internet & American Life Project Surveys
- Source : Pew Internet & American Life Project Surveys
10%
20%
30%
% o
f In
tern
et
Use
rs
0%
More Device, More Likely To Tweet.
40%
50%
One Two Three Four or more
Use Twitter
10%
19%
28%
39%
- Source : Pear Analytics LLC
Tweets Category
Tweets Has A Good Echo System.
What's that got to do with me?
We Got iPhone, 28 Nov.
iPhone Impact In Korea.
2.3 2.3 2.0 1.7 2.9 2.7 2.5 2.7
4.2
18.9
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
10월1주 10월2주 10월3주 10월4주 10월5주 11월1주 11월2주 11월3주 11월4주 12월1주
Smart Phone Rate In Korea
25.5 27.6
19.6
25.5
47.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
11월4주 12월1주
기타모델 아이폰
KT MNP
- Image Source : www.dt.co.kr
Twitter Is Happy With iPhone.
Mobile is ‘Time to Market’.
Don’t Miss 3 Keywords.
http://www.mobizen.pe.kr