The Pivot

@evly 60% of successful startup’s in Silicon Valley have pivoted

12% of Net Prophet attendees

re-tweeted this

www.evly.com

Who is @EricEdelstein ?

Until 6 weeks ago(actually 5 weeks, 4 days, & 7 hours)

I was the proud co-founder of:

Corporate Look

In the Office Look

Yes, that really is my twitter name

Now I’m a proud father…

INNOVATIVECutting Edge

Customers to @evly and @EricEdelstein:

“If this was on our Facebook Fan Page, or if we could use this on our website, we’d use it tomorrow!”

Venture Capitalists to

@EricEdelstein

“If this was on Facebook as an app, this would be an awesome business”

Question: Do we start again (aka. Pivot)

• South African’s don’t respect failure!

• In Silicon Valley, it’s the other way round!

• Failure means:

– Lesson’s learned

– Experience gained

– Less Risk for VC’s the next time round

Changing the entire direction of a business driven by changes in the market and based on its current position,

without detaching from it.

We chose the Silicon Valley route.

WE PIVOTEDThat means we threw out nearly

everything we had created to date, and started again.

Let me repeat that!!!

• Coz it’s HECTIC

We threw out nearly everything we had created to date, and started again.

The evly Pivot

• Pre-developed, flexible i-frames – Set up a Facebook App for your Fan Page in less than an hour

• Set-up wizards

• Customisation

• Admin management tools

• Viral features

• All i-frames developed to

• engage, entertain & crowdsource anything

Your Facebook fans can generate ideas for you,

solve problems, and design anything!

12 Weeks later we had our 1st paid customer.

It’s now been 6 months…

& our iFrames are being used…

as Facebook Apps, as Widgets on websites, & Mobile Apps

by…

TAKE AWAY

• Ignore the South African mentality on failing

• I actually don’t believe most of us think that way

(we all just have a perception that we all think that way!)

•If you’re going to fail, fail fast

•but learn fast

• And with the remainder of your funding, pivot

Pivot A1 Okay

QUESTIONS? NO TIME! Want to know more about PIVOTING?

Want me to come to your office to demo our NEW

POST PIVOT software to you?

eric@evly.com

eric@evly.com

wtf? Ask the person next to

you…

www.evly.com