3 STEPS TO MASTER

VISITOR

SEGMENTATION

AT YOUR STORE

23 Steps To Master Visitor Segmentation At Your Store

Introduction

Have you ever questioned yourself that why you made big efforts for your

marketing activities but gained not much better results If yes you may not target

right audience or give special offers for not exact visitorscustomers This

document for Visitor Segmentation will help you get away from this concern

3 main parts will be focused

in this document

Do you have the same

visitors during every single

second

How to make visitors

addicted to your store at first

sight

Learning by doing

everyday

3

Of course NO There are 3 recommended

approaches to make better segmentation for your

promotion

1 IntentInterest of visitors

You can use Google Analytics to know more

about your audience amp their behaviors Besides

searching keywords or referral URLs can reveal

2 GEO locations

The culture of each nation has big effects on

customersrsquo behavior in shopping So itrsquos

necessary to divide visitors by their locations

3 Lifecycle stage

If you know your visitorscustomers stop at

which steps you can offer them what they need

at the right time See details in the left box

The lifecycle stage includes

1 SUBCRIBER

2 LEAD Potential sale

contacts that interest in

your products

3 MARKETING QUALIFIED

LEAD Those who have

ever downloaded a white

paper or attended a

webinar

4 SALES QUALIFIED

LEADS Those ever ripe

for sales interaction

5 OPPORTUNITY

6 CUSTOMER

3 steps to master visitor segmentation at your store

Do You Have The Same Visitors During

Every Single Second

4

How to segment

in backend of Magestore

Visitor Segmentation

It is easy and flexible to combine many rules mentioned above for your

segmentation in backend

By installing Magestore Visitor Segmentation you can choose a variety of

conditions based on Behavior Demographics Technology Date of First Visit

Traffic Source and Site Content as below

We would like to take a small example of your new home decor storersquos

event when Christmas comes Your promotion campaign is different for each

group of new and returning visitors Your rule is

New visitors are from United States which is a potential market for your

store with time on site is over 30 seconds

Returning visitors visited your certain landing page previously and now

returns

In the backend you can set the rule easily by choosing corresponding

conditions as the screenshots below

3 steps to master visitor segmentation at your store

5

How to segment

in backend of Magestore

Visitor Segmentation

One condition or multi conditions Donrsquot just use single

condition at a time You can combine many conditions in

your segment so that your visitorscustomers are divided

into various specific groups that are effective for your own

target in your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

23 Steps To Master Visitor Segmentation At Your Store

Introduction

Have you ever questioned yourself that why you made big efforts for your

marketing activities but gained not much better results If yes you may not target

right audience or give special offers for not exact visitorscustomers This

document for Visitor Segmentation will help you get away from this concern

3 main parts will be focused

in this document

Do you have the same

visitors during every single

second

How to make visitors

addicted to your store at first

sight

Learning by doing

everyday

3

Of course NO There are 3 recommended

approaches to make better segmentation for your

promotion

1 IntentInterest of visitors

You can use Google Analytics to know more

about your audience amp their behaviors Besides

searching keywords or referral URLs can reveal

2 GEO locations

The culture of each nation has big effects on

customersrsquo behavior in shopping So itrsquos

necessary to divide visitors by their locations

3 Lifecycle stage

If you know your visitorscustomers stop at

which steps you can offer them what they need

at the right time See details in the left box

The lifecycle stage includes

1 SUBCRIBER

2 LEAD Potential sale

contacts that interest in

your products

3 MARKETING QUALIFIED

LEAD Those who have

ever downloaded a white

paper or attended a

webinar

4 SALES QUALIFIED

LEADS Those ever ripe

for sales interaction

5 OPPORTUNITY

6 CUSTOMER

3 steps to master visitor segmentation at your store

Do You Have The Same Visitors During

Every Single Second

4

How to segment

in backend of Magestore

Visitor Segmentation

It is easy and flexible to combine many rules mentioned above for your

segmentation in backend

By installing Magestore Visitor Segmentation you can choose a variety of

conditions based on Behavior Demographics Technology Date of First Visit

Traffic Source and Site Content as below

We would like to take a small example of your new home decor storersquos

event when Christmas comes Your promotion campaign is different for each

group of new and returning visitors Your rule is

New visitors are from United States which is a potential market for your

store with time on site is over 30 seconds

Returning visitors visited your certain landing page previously and now

returns

In the backend you can set the rule easily by choosing corresponding

conditions as the screenshots below

3 steps to master visitor segmentation at your store

5

How to segment

in backend of Magestore

Visitor Segmentation

One condition or multi conditions Donrsquot just use single

condition at a time You can combine many conditions in

your segment so that your visitorscustomers are divided

into various specific groups that are effective for your own

target in your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

3

Of course NO There are 3 recommended

approaches to make better segmentation for your

promotion

1 IntentInterest of visitors

You can use Google Analytics to know more

about your audience amp their behaviors Besides

searching keywords or referral URLs can reveal

2 GEO locations

The culture of each nation has big effects on

customersrsquo behavior in shopping So itrsquos

necessary to divide visitors by their locations

3 Lifecycle stage

If you know your visitorscustomers stop at

which steps you can offer them what they need

at the right time See details in the left box

The lifecycle stage includes

1 SUBCRIBER

2 LEAD Potential sale

contacts that interest in

your products

3 MARKETING QUALIFIED

LEAD Those who have

ever downloaded a white

paper or attended a

webinar

4 SALES QUALIFIED

LEADS Those ever ripe

for sales interaction

5 OPPORTUNITY

6 CUSTOMER

3 steps to master visitor segmentation at your store

Do You Have The Same Visitors During

Every Single Second

4

How to segment

in backend of Magestore

Visitor Segmentation

It is easy and flexible to combine many rules mentioned above for your

segmentation in backend

By installing Magestore Visitor Segmentation you can choose a variety of

conditions based on Behavior Demographics Technology Date of First Visit

Traffic Source and Site Content as below

We would like to take a small example of your new home decor storersquos

event when Christmas comes Your promotion campaign is different for each

group of new and returning visitors Your rule is

New visitors are from United States which is a potential market for your

store with time on site is over 30 seconds

Returning visitors visited your certain landing page previously and now

returns

In the backend you can set the rule easily by choosing corresponding

conditions as the screenshots below

3 steps to master visitor segmentation at your store

5

How to segment

in backend of Magestore

Visitor Segmentation

One condition or multi conditions Donrsquot just use single

condition at a time You can combine many conditions in

your segment so that your visitorscustomers are divided

into various specific groups that are effective for your own

target in your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

4

How to segment

in backend of Magestore

Visitor Segmentation

It is easy and flexible to combine many rules mentioned above for your

segmentation in backend

By installing Magestore Visitor Segmentation you can choose a variety of

conditions based on Behavior Demographics Technology Date of First Visit

Traffic Source and Site Content as below

We would like to take a small example of your new home decor storersquos

event when Christmas comes Your promotion campaign is different for each

group of new and returning visitors Your rule is

New visitors are from United States which is a potential market for your

store with time on site is over 30 seconds

Returning visitors visited your certain landing page previously and now

returns

In the backend you can set the rule easily by choosing corresponding

conditions as the screenshots below

3 steps to master visitor segmentation at your store

5

How to segment

in backend of Magestore

Visitor Segmentation

One condition or multi conditions Donrsquot just use single

condition at a time You can combine many conditions in

your segment so that your visitorscustomers are divided

into various specific groups that are effective for your own

target in your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

5

How to segment

in backend of Magestore

Visitor Segmentation

One condition or multi conditions Donrsquot just use single

condition at a time You can combine many conditions in

your segment so that your visitorscustomers are divided

into various specific groups that are effective for your own

target in your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

6

Now you have great different visitorscustomers segmentation What will

you do in the next step One way is to offer your customers something

special discount for example Magestore Visitor Segmentation provides you

a flexible way to create custom pop-up for each segment in your sale

campaign

First provide Generation Information to show in your pop-up by filling in

the box

How To Make Visitors Addicted To Your Store

At First Sight

Pay attention to the content of pop-up

Besides the image copywriting is really important to make first

impression on your customers Here we use ldquoNice to see yourdquo

as a greeting to new visitors followed by information of our

promotion Donrsquot forget to add your call-to-actions In this

example we used ldquoMake your first purchaserdquo attached with a

small arrow to show the direction

Insert your official landing page which shows full and

detailed information about your campaign

3 steps to master visitor segmentation at your store

7

Second customize your pop-up design

How To Make Visitors Addicted To Your Store

At First Sight

Background color should match your campaign theme For example use the

combination of red and white on Christmas to show its atmosphere right on

your store

Background should be simple but impressive You can design it as your own

idea to make it unique and show your concept instead of using the template

only It will be warmth love for Christmas holiday

Choose Advanced Styling of Visitor Segmentation to edit the size as you

want There is no standard size for pop-up but make sure it is not too

aggressive

3 steps to master visitor segmentation at your store

Choose a background template or upload a new one

8

How To Make Visitors Addicted To Your Store

At First Sight

Next choose a position among LeftRight Bottom Position TopBottom

Center Position LeftRight Magestore Visitor Segmentation support most

position pop-up shown in website

3 steps to master visitor segmentation at your store

Pop-up preview

in backend gtgtgt

On each step you can Preview

the pop-up design appearing in

various positions before saving

It depends on your web-store layout to choose a pop-up position

While designing your pop-up you should keep in mind one word ldquoTESTrdquo

You may have a lot of tests before finding the best ways for your store

Finally itrsquos DONE The pop-up will be shown interestingly for right targeted

audience visiting your web-store

9

Do you feel happy with your work or more exactly how can you evaluate

your work Become an analyst with analytics feature in backend of Visitor

Segmentation

In the report you can see key index to follow your action which are

Revenue Conversions Conversion Rate Impressions When pop-up is

being run you should usually track whether key KPIs about Conversion Rate

and Revenue increase or not If not give out changes

3 steps to master visitor segmentation at your store

You can also find another important index

Bounce Rate of your site Many people are afraid of

ldquoannoying pop-uprdquo and may leave your store

immediately Compare Bounce rate with the

previous period without any pop-up you can know

the influence of pop-up to your customersrsquo behaviors

10

Itrsquos undeniable that segmentation is a marketing trend with utmost effectiveness

for business Going through 3 main parts you should have had your ideas in

making your strategies outstanding We really hope that you find this document

helpful

Despite being released for only more than 1 month Visitor Segmentation

gains huge attention from users This extension is a great one that you should

install in your store now Why hesitate Go to magestorecom and try the demo

of our newbie We all know that nothing is perfect If you have any questions or

comment about this document tell us then We always want to receive your

feedback

3 steps to master visitor segmentation at your store

About author Magestore is well-known for innovative extensions

for Marketing that have got thousands of good reviews from Magento

community such as Affiliate+ Gift Card

Reward Points+ Visitor Segmentation

8

How To Make Visitors Addicted To Your Store

At First Sight

Next choose a position among LeftRight Bottom Position TopBottom

Center Position LeftRight Magestore Visitor Segmentation support most

position pop-up shown in website

3 steps to master visitor segmentation at your store

Pop-up preview

in backend gtgtgt

On each step you can Preview

the pop-up design appearing in

various positions before saving

It depends on your web-store layout to choose a pop-up position

While designing your pop-up you should keep in mind one word ldquoTESTrdquo

You may have a lot of tests before finding the best ways for your store

Finally itrsquos DONE The pop-up will be shown interestingly for right targeted

audience visiting your web-store

9

Do you feel happy with your work or more exactly how can you evaluate

your work Become an analyst with analytics feature in backend of Visitor

Segmentation

In the report you can see key index to follow your action which are

Revenue Conversions Conversion Rate Impressions When pop-up is

being run you should usually track whether key KPIs about Conversion Rate

and Revenue increase or not If not give out changes

3 steps to master visitor segmentation at your store

You can also find another important index

Bounce Rate of your site Many people are afraid of

ldquoannoying pop-uprdquo and may leave your store

immediately Compare Bounce rate with the

previous period without any pop-up you can know

the influence of pop-up to your customersrsquo behaviors

10

Itrsquos undeniable that segmentation is a marketing trend with utmost effectiveness

for business Going through 3 main parts you should have had your ideas in

making your strategies outstanding We really hope that you find this document

helpful

Despite being released for only more than 1 month Visitor Segmentation

gains huge attention from users This extension is a great one that you should

install in your store now Why hesitate Go to magestorecom and try the demo

of our newbie We all know that nothing is perfect If you have any questions or

comment about this document tell us then We always want to receive your

feedback

3 steps to master visitor segmentation at your store

About author Magestore is well-known for innovative extensions

for Marketing that have got thousands of good reviews from Magento

community such as Affiliate+ Gift Card

Reward Points+ Visitor Segmentation

9

Do you feel happy with your work or more exactly how can you evaluate

your work Become an analyst with analytics feature in backend of Visitor

Segmentation

In the report you can see key index to follow your action which are

Revenue Conversions Conversion Rate Impressions When pop-up is

being run you should usually track whether key KPIs about Conversion Rate

and Revenue increase or not If not give out changes

3 steps to master visitor segmentation at your store

You can also find another important index

Bounce Rate of your site Many people are afraid of

ldquoannoying pop-uprdquo and may leave your store

immediately Compare Bounce rate with the

previous period without any pop-up you can know

the influence of pop-up to your customersrsquo behaviors

10

Itrsquos undeniable that segmentation is a marketing trend with utmost effectiveness

for business Going through 3 main parts you should have had your ideas in

making your strategies outstanding We really hope that you find this document

helpful

Despite being released for only more than 1 month Visitor Segmentation

gains huge attention from users This extension is a great one that you should

install in your store now Why hesitate Go to magestorecom and try the demo

of our newbie We all know that nothing is perfect If you have any questions or

comment about this document tell us then We always want to receive your

feedback

3 steps to master visitor segmentation at your store

About author Magestore is well-known for innovative extensions

for Marketing that have got thousands of good reviews from Magento

community such as Affiliate+ Gift Card

Reward Points+ Visitor Segmentation

10

Itrsquos undeniable that segmentation is a marketing trend with utmost effectiveness

for business Going through 3 main parts you should have had your ideas in

making your strategies outstanding We really hope that you find this document

helpful

Despite being released for only more than 1 month Visitor Segmentation

gains huge attention from users This extension is a great one that you should

install in your store now Why hesitate Go to magestorecom and try the demo

of our newbie We all know that nothing is perfect If you have any questions or

comment about this document tell us then We always want to receive your

feedback

3 steps to master visitor segmentation at your store

About author Magestore is well-known for innovative extensions

for Marketing that have got thousands of good reviews from Magento

community such as Affiliate+ Gift Card

Reward Points+ Visitor Segmentation