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an approach that let businesses put together a comprehensive Internet strategy order to optimize their revenues and profitability by connecting - communicating and collaborating more effectively with the stake holders of the business.
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• Revenue (reach / growth)• Profitability (efficiency / productivity)• Strategic Knowledge (competitive)
Purpose of your Internet strategy?
So many terms / techniques = Chaos!How to bring an order to your Internet
Strategy?
• Multi-level Relationships• Lifecycle / Stages of Relationships
So, we have two key components!
Let’s combine them!
Implementation Matrix
Function Intra-Co. Related External
Sales / Marketing
Procurement
Production
HRD
R&D
But that’s not all…
• Web2.0 does not replace the good old Web1.0• Increased use of open standards and technologies• A flatter world order!• Can there be a 4th dimension? Networked Objects!
Path forward!
And a challenge…
• Information overload!