4 Characteristics of Highly Converting Keyword

What is a Keyword?

•Imagine yourself on Google

•You want to find companies that manufacture Ateco Glue

•You type the word “Ateco Glue” or you decide to type

“manufacturer of Ateco Glue”

•The phrase “Ateco Glue “ or “ Manufacturer Ateco Glue “ is

what is known as “Keyword phrase “

•Keywords are terms people use on search engines to find

information about a particular topic.

•A good Keyword starts with “Users Intent”

Why do you need to do a keyword research

Keyword research is very important as it let you know how your customers finds you online.

Without a keyword, Google would not know how to categories your search. This means loss of potential customers that needs your services or products.

YOU DON’T WANT THAT RIGHT?

Keyword Tools

There are various tools you can use to conduct a keyword research.

Examples are :

1.Google Keyword Tools

2.Moz Keyword Tools

3.Wordtracker keyword Tools

4.Market Samuri

All men are not equal.

Not all Keyword are equal. Some Keyword are able to drive traffic to your website and also convert. Therefore a good Keyword must pass the following test.

1.Relevancy

2.Volume

3.Competition

4.Commerciality

Relevancy

A good keyword must be RELEVANT.

Relevancy is an important part of your keyword research.

You want to choose words or phrases that correctly describe your business and the pages on your website.

This is the first step.

Volume

A good keyword must have high VOLUME.

Volume is the amount of people using that are using that particular phrase to search.

You need people to visit your website. So you need phrases that people are searching for in high quantity.

e.g In Nigeria, Car finance has a higher volume than car loans. So it make sense to target car finance than car loans

Competition

Choosing a keyword that is highly COMPETITIVE is not a brilliant idea if you just starting out.

You need to choose keywords with low or medium competition to gain a competitive edge.

Commerciality

A good keyword must have good COMMERCIAL value.

You do not want to pick a keyword nobody is willingly to stake their money on.

Summary

•A good Keyword Phrase that will add value to your website search engine optimization must pass the 4 test values. If it doest not ,it does not make sense to target such keyword.

•Remember, a good keyword must have high volume, low competition, great commercial values and must highly be relevant to your niche.

Next Steps

Go create your keywords today and apply the criteria to get more customers

And while you at it, don’t forget to keep in touch:

Email : info@vtnssolutions.com

Website : www.vtnssolutions.com

Phone: 08052963272

Twitter: @vtnssolutions