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4 QUESTIONS to uncover how PRODUCT CONTENT impacts your BOTTOM LINE
CAN YOUR CUSTOMERS FIND YOUR PRODUCTS ONLINE?
40% of searches begin WITHOUT a product name or number
No ImageAvailable
Actual product may differ from image shown
22M buyers waste 6 hours-per-week
searching for parts
dollar value of wasted time $137B
$10B LOST in return orders due to
miscommunication in the ordering process
DOES YOUR PRODUCT IMAGERY PERSUADE YOUR CUSTOMERS TO PURCAHSE ONLINE?
you need fresh, accurate, compelling imagery to satisfy your customer’s HUNGER FOR CONTENT
and to build PURCHASE CONFIDENCE
OUR BRAIN PROCESSES
VISUALS
60,000X FASTER
THAN TEXT
PEOPLE REMEMBER
80% OF WHAT THEY SEE AND
20% OF WHAT THEY READ
Online buyers spend 1/3 of their time looking at images
80% of buyers are very influenced by image quality and product information when making an online purchase decision
72% of buyers will bolt to a competitor’s website when product images are inadequate
CRITICAL IMPORTANT UNIMPORTANT
PHOTOGRAPHY VIDEO INFOGRAPHICS ILLUSTRATIONS
46%
36%
19% 15%
47% 52%
57% 54%
15% 4%
13%
21%
65% of senior marketing executives believe that visual assets are core to how their brand story is communicated
If there’s any doubt --- because of your photos --- you’re going to lose a sale
WHAT’S POOR PRODUCT IMAGERY COSTING YOUR CUSTOMER?
What’s the cost to your
WRONG PART
customers? or your customers’ customer?
59% OF FORTUNE 500 COMPANIES EXPERIENCE A MINIMUM OF
1.6 HOURS OF DOWNTIME-PER-WEEK
DOWNTIME IS MONEY
$22,000 PER MINUTE
20% OF MAINTENANCE CALLS ARE not fixed correctly THE FIRST TIME
HOW HELPS CUSTOMERS FIND THE RIGHT PARTS THAT FIT THE JOB A CASE STUDY
“The most pervasive problem is parts identification or people not knowing the right part for repair. If people order the wrong part, after it gets to them they have to reorder and wait while the new part ships. The equipment is out of service for double the amount of time, and it translates to serious lost revenue.”
MIKE O’SHEA, E-COMMERCE DIRECTOR PARTS TOWN
PARTS TOWN WORKED WITH SNAP36 TO CREATE 360° & 3D IMAGES ON MORE THAN 40,000 SKUS
“While helping Parts Town’s customers to
better identify products, this has helped Parts
Town to increasingly
shift its business online.”
MIKE O’SHEA, E-COMMERCE DIRECTOR PARTS TOWN
ARE YOU GETTING THE MOST OUT OF PRODUCT IMAGERY?
You need to find the best way to quickly create COMPLETE BRAND CONSISTENT STANDARDS COMPLIANT product imagery
to meet diverse PRODUCT CONTENT needs
A 360° SPINSET IS COMPRISED OF MANY PRODUCT PHOTOS FROM MANY ANGLES...
READY TO USE FOR ANY MARKETING NEED
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS MARKETING CAMPAIGNS WHOLESALE IMAGES
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGES CATALOG IMAGES
MARKETING CAMPAIGNS CATALOG IMAGES ALTERNATE VIEWS WHOLESALE IMAGES ALTERNATE VIEWS
MARKETING CAMPAIGNS CATALOG IMAGES WHOLESALE IMAGES ALTERNATE VIEWS WHOLESALE IMAGES
360° PRODUCT SPIN
WHERE TO USE PRODUCT IMAGERY MOBILE APPS
WHERE TO USE PRODUCT IMAGERY EMAIL CAMPAIGNS
WHERE TO USE PRODUCT IMAGERY ONLINE ADS
WHERE TO USE PRODUCT IMAGERY SOCIAL MEDIA
WHERE TO USE PRODUCT IMAGERY AMAZON
IMAGES ARE THE DRIVING FORCE OF YOUR E-COMMERCE BUSINESS
6% 360° & 3D PRODUCT PHOTOGRAPHY
4.2% ADDITIONAL PRODUCT COPY
3.8% VIDEO
2.4% ALTERNATE PRODUCT VIEWS
1.7% TECHNICAL DOCUMENTS
how enhanced content impacts sales
6% 47% 40% 50%
INCREASE IN TOP-LINE REVENUE
INCREASE CONVERSION RATES
DECREASE RETURN RATES
REDUCE CALL CENTER TIME
360° & 3D PRODUCT PHOTOGRAPHY RESULTS
SNAP36 2140 W. FULTON ST 844.762.7360 CHICAGO, IL 60612 WWW.SNAP36.COM
THANK YOU JEFF HUNT
SNAP36 • Founded in 2008, reborn in 2012 • Studio and HQ in Chicago, IL • Inc. 5000 Fastest Growing in 2015 & 2016 • 998% 3 year growth • Largest creator of 360° spin photography • Exclusive, high-volume, photography technology
JEFF HUNT, CEO [email protected]
