404 Page Strategies with ExpressionEngine

EECI 2012Tuesday, October 16, 12

Unmet Expectation

Acknowledgement of Situation

Offer to Remedy

Tuesday, October 16, 12

Unmet Expectation

Acknowledgement of SituationValidation of Feelings

EmpathyIce Cream

Ask QuestionsListen

Nod Head“That must be frustrating”

Above all DO NOT offer to remedy!


404 PAGESwith ExpressionEngine


@RYANBATTLES

•



FRONT-END DEVELOPER

HTML • CSS • JavaScript


FRONT-END DEVELOPER


ExpressionEngine • PHP • CodeIgniter


FRONT-END DEVELOPER


ExpressionEngine • PHP • CodeIgniter

Business Owner • Entrepreneur


WHERE I’VE BEEN





HTTP STATUS 404


404 NOT FOUNDThe requested resource could not be found but

may be available again in the future.


HTTP STATUS CODES

• 1xx Informational

• 2xx Success

• 3xx Redirection

• 4xx Client Error

• 5xx Server Error


4XX ERROR CODES

• 401 - Unauthorized

• 403 - Forbidden

• 404 - Not Found

• 406 - Not Acceptable

• 408 - Request Timeout

• 409 - Conflict

• 410 - Gone

• 417 - Expectation Failed

• 418 - I’m a Teapot

• 420 - Enhance Your Calm


WHO CARES?

• Your Browser


WHO CARES?

• Your Browser

• Your Search Engine Ranking


WHO CARES?

• Your Browser


• Your Visitors


WHO CARES?

• Your Browser


• Your Visitors

• Your Bottom Line


WHO CARES?

• Your Browser


• Your Visitors

• Your Bottom Line

• Your Reputation



INFORMATIVE


INFORMATIVEASSURING


INFORMATIVE

HELPFULASSURING


INFORMATIVE

HELPFULENTERTAINING

ASSURING




WHY DO THEY HAPPEN?





The EEquation


THE DEFAULT


THE DEFAULT


THE DEFAULT

• Allows a mistyped segment_2


THE DEFAULT


• Looks for template in default template group


THE DEFAULT


• Looks for template in default template group

• Show Homepage by default


FIRST STEP


THE BETTER

• if segment_2, it better be valid


THE BETTER


• segment_1 must be a template group


THE BETTER


• segment_1 must be a template group

• homepage only shown at URL root.


CODING TIME


“WRONG BLOG POST”

mysite.com/blog/full/we-are-going-bankrupt


“WRONG BLOG POST”


“EXTRA CRAP IN THE URL”

mysite.com/blog/full/realpost/buy-viagra



http://expressionengine.com/overview/built-on-wordpress








“EXTRA CRAP IN THE URL”Remove it


WHEN IS A 404NOT A 404?


200 HEADER: “OKAY”


CHANGE THAT TO 404


WHAT ABOUT OUTSIDE EE?

ErrorDocument 404 /index.php/pages/404


404 CONTENT


Reinforce Your Brand






Provide Suggestions





ANALYTICS


QUESTIONS?

View original article link onryanbattles.com


¡MUCHAS GRACIAS!


Technology

404 Page Strategies with ExpressionEngine