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This is a collection of digital predictions covering the next ten years. The threads of all these predictions are already underway. Freddie McMahon, Head of Customer Experience, FusionExperience
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42 Digital Predictions
for 2010 – 2019
By Freddie McMahon
This is a collection of digital
predictions covering the next ten
years. The threads of all these
predictions are already underway.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile devices will become the
dominant touchpoint for
personalised intelligence services
impacting everything.
1.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile point-of-presence will
become a major orchestrator for
personalised services and
contextual in-flight ads.
2.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Infomercials make a come back
when applied to the new ad
inventory generated by mobile
point-of-presence applications
such as mapping.
3.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Business processes will be
extended into the mobile as
mobility productivity comes to the
fore.
4.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile point-of-presence and
Digital Dialogue moves the
Minority Report vision mainstream,
with the exception of iris
recognition.
5.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer robots will be found in
every digital home, with each type
designed to perform a needed
function. Digital dialogue with the
‘pet named’ robot via mobile phone
will enable tasks to be undertaken
remotely.
6.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer robots will be common
place for health, household chores
security patrols, looking after the
pets and taking in parcels from
Amazon.
7.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Web 4.0 Artificial Intelligence
Complementing Humans will
become mainstream with Web 5.0
Artificial Intelligence Surpassing
Humans gaining traction within
niche markets.
8.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Web 4.0 and Web 5.0 will be
driven by a blend of black-box
solutions where the algorithms are
hidden and white-box solutions
where the algorithms are
transparent.
9.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Consumer Robots will be
connected to mobile cloud services
so that their intelligence continually
evolves.
10.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Human Powered Artificial
Intelligence (white-box) will create
interactive knowledge on a large
scale for access at all digital
touchpoints, including consumer
robots, leading to the acceleration
of learning at the edge.
11.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
The Wisdom of Elders will power
Human Powered Artificial
Intelligence to create large scale
Knowledge Assets.
12.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Knowledge Assets will be
monetised as working collateral.
13.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Avatars will be used everywhere as
personal assistants using digital
dialogue for interactive
instructions, including being the
preferred approach for conducting
search and organising meetings.
14.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Search engine banner advertising
revenues tariffs will considerably
be lower as new types of ad
inventory become more dominant.
15.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Empathy linked with traditional key
performance indicators will
become the way to measure
customer experience and
economic prosperity.
16.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Empathy will become a must have
intangible measurement reported
within annual reports for use by
institutions and credit rating
agencies.
17.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Return-on-Marketing will become a
mainstream science covering all
touchpoints, interactions,
transactions, value and empathy.
18.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Return-on-Marketing will become a
must have intangible measurement
reported within annual reports for
use by institutions and credit rating
agencies.
19.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Marketing will fundamentally move
from monologue to dialogue
enabling customised solutions that
will change sectors such as
pharmaceuticals.
20.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Most Financial Services will have a
Chief Marketing Officer and a Head
of Research & Development in line
with other industries to keep pace
with demand-driven change.
21.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Optimising interactions across all
touchpoints for socioeconomic
value creation will become
mainstream to determine Return
on Capital Employed.
22.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personalised design of physical
products, especially clothing, will
enable a shift towards mass
customisation.
23.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personalised design of financial
products will create a shift towards
re-intermediation away from
comparison sites.
24.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Personal branding of ‘Me Inc’ will
become dominant influencers
within social networks; these ‘stars’
will attract agents to represent the
socioeconomic interests.
25.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
‘Consumer’ cooperatives will
emerge through self-forming
networks of consumers as
powerful demand-side influencers
within the market.
26.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Digital dialogue in the form of voice
or text will become the dominant
form of content as interactions
become streamlined and simplified
for a time poor society.
27.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Influencer marketing will become
main stream using ‘Me Inc’ and
‘Consumer’ networks.
28.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
‘Consumer’ cooperatives will use
the power of their aggregated
personal data to unlock new value
with big brands.
29.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Intelligence driven design will
change the human experience as
personalised decision journeys
become mainstream.
30.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Customer decision pathway flows,
patterns and outcomes across all
touchpoints will provide
transparency of emergent nano
market segments.
31.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Visualisation will become the
preferred way to interact with multi-
dimensional behavioural flows,
patterns and outcomes across all
touchpoints to understand nano
market segmentation.
32.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Networked-centric organisations
will become mainstream to keep
pace with demand-driven change
covering every touchpoint.
33.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Sense-Understand-Respond will
become the mantra for network-
centric organisations using
visualisation more in keeping with
Military Central Command or
Trading Systems.
34.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Virtual team work around shared
spaces for parallel working will
become mainstream.
35.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Simulate to innovate using ‘shared
spaces’ will become mainstream
for adaptive organisations to
dramatically reduce the time to
value, whilst increasing higher
levels of certainty.
36.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
3D Internet fails to reach
mainstream but instead becomes a
niche market for specialised
applications especially in
education.
37.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Cloud Computing becomes
mainstream as build your own
applications through pick and mix
of different software components
and pay-as-you use charging
changes the fundamentals of
software economics.
38.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
All major software investments will
be approved through data driven
simulations tested with the
targeted customer to ensure return
on investment.
39.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
The ‘Power of Many’ is used to
create new capabilities in areas
ranging from unknown risks to co-
innovation.
40.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Mobile will set the pace for
innovation as the internet falls into
second place for innovation.
41.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperience
Each year between 2010 and 2019
will be considerably faster than the
previous year meaning that
artificial intelligence needs to
complement ‘time poor’ human
pressures.
42.
Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX
FusionExperienceFusionExperience
Locations
London
Cheshire
Edinburgh
Head Office
International House
1 St Katharine’s Way
London, E1W 1UN
w/ www.fusion-experience.com
t/ + 44 (0) 207 084 7500