Successfully tracked results for your Social Media Campaigns

6Consulting

A social media monitoring company and UK Radian6 partner

‣ Radian6

‣ Sales‣ Support‣ Training‣ Managed Service

‣ Metrix6

‣ Reporting dashboard‣ NPS‣ Sentiment‣ Departmental needs‣ Influencers

A Tool to Listen!

Collecting conversations that are happening right now!

‣ Blogs

‣ Forums

‣ Video sharing sites

‣ Image sharing sites

‣ Mainstream news

‣ Micro Media

‣ Forums

‣ Comments

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Campaign Tracking

A platform that has CRM properties to track activity ‣ Workflow tools

‣ Project teams

‣ Assign data for engagement

‣ Bespoke data classification

‣ Automatic audit trail

‣ Realtime engagement

‣ Statistically robust reports

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Tracking Engagement

So when you engage in conversation, what does this look like?

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Output

Detailed data classification will deliver nuggets to specific departments

‣ NPS (Net Promotor Score)

‣ Sentiment

‣ Important statistics

‣ Conversations by department

‣ Conversations by media type

‣ Influencer identification

‣ Engagement metric

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NPS Measurement

Understanding 3 customer segments with engagement campaigns

‣Promotors

‣Passives

‣Detractors

‣ Trending topics

‣ Influencers

‣ Platforms used

‣ Rules of engagement

‣ Creative support (agency)

‣ Communications support

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DELL

DELL use Radian6 on a global basis

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Kelloggs

Kelloggs work with 6Consulting across Europe

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‣Social profiling and Influencer mapping

‣Linking sales to social media

Data Mapping and ROI

Integrating influencer and customer data into your CRM system

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“Monitoring the social web allowed us to join the conversation in a completely relevant way,”

Geoff Knox, Supervisor, Global Operations for DELL’s Community Team

@6Consulting

@Paul__Taylor