6 Strategies to Renew Your App Dev

© 2014 Progress Software Corporation. All rights reserved.2

Break Free of Dated Paradigms Today

Many of the best experiences began in mobile, giving the company the advantage of a clean slate and the opportunity to build distinctive mobile experiences

This means businesses will have to rethink methods and employ new tactics in order to elevate user experience

© 2014 Progress Software Corporation. All rights reserved.3

6 Ways to Deliver A Better Mobile UX

Appoint a decision-maker

Partition mobile teams at the outset

Make time for experimentation

Elicit revealed, not stated preferences

Prototype early and often

Realize that you’re never done

© 2014 Progress Software Corporation. All rights reserved.4

Appoint A Decision Maker

Having to go through countless people for approval on minor decisions is unnecessary for a successful project

Too many diffuse stakeholders can slow down development, incur redundant investments and produce uncoordinated experiences

Give one person responsibility for integrating functionality across silos and keeping development moving forward

1.

© 2014 Progress Software Corporation. All rights reserved.5

Partition Mobile Teams at the Outset

Breaking out mobile separately can:

1. Keep a fresh approach

2. Speed major redesigns

3. Gradually socialize mobile into the culture of the business

Form a new mobile team and combine ideas with the design and development partners

2.

© 2014 Progress Software Corporation. All rights reserved.6

Make Time for Experimentation

Many customers do not know what they want because mobile interfaces are still not well understood

Experiment with what is possible before simply settling for a “good” mobile strategy that could be a greater one

Try various methods and iterations of design for the most functional and natural choice for superior app development

3.

© 2014 Progress Software Corporation. All rights reserved.7

Elicit Revealed, Not Stated Preferences

4.Although customers' feedback will provide

relevant information, there are others factors that should be included in decision making

You can create equal or even greater results by utilizing metrics such as:

• Amount of use

• Frequency of return use

• Pace of learning advancement

• Which functionality is used on which channel

© 2014 Progress Software Corporation. All rights reserved.8

Prototype Early and Often

5. Prototypes provide the opportunity to

inform design decisions with real feedback and usability concerns

They can save time in the design process and so should be done early and repeatedly throughout the project

This can result in a common solution and a forward-moving process

© 2014 Progress Software Corporation. All rights reserved.9

Realize That You’re Never Done

6.There must be consistent investment in

people, money and time to maintain and improve the mobile experience

Frequent operating system updates, the pace of mobile innovation and customer feedback is steadily increasing the demand of better apps

In order to stay ahead you must constantly scan customer reviews to identify problems early on and immediately address these issues

For more info on superior app development check out:

www.progress.com/MobileUX