• Noom AS is fully owned by Scandinavian Mobile Technology AS

• Movation AS, incubator and investor

• Other owners: entrepeneurs

Noom AS

Historic ChangeIn 1983 Dr Paul Mockapetris created the domain

names, and in 2004 he predicted:

All communication will be over the net, we will no

longer need phone numbers, just names!

A service from Noom AS

A Mobile Trend: Names will replace Telephone Numbers

Bill Gates (May 2008):

• Mobile phones, desktop phones, e-mail and IM

-> Bringing them all together and simplify them,

”We can get rid of telephone numbers”!

• Noom has already done this, in a simple way

copying the Internet domain name concept

• Call Norwegian domain names, company names

and keywords

• Community nicknames can be called anonymously

Case: Taxi • Directly to the driver

• Alternately to the Call

Center taking priority