Upload
e-tourism-africa
View
947
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Jesse Desjardins' presentation on his 72 Hours in Cape Town at the E-Tourism Africa Summit 2010
Citation preview
(pronounced: day zhar dan)Jesse Desjardins
72 Hours
Take aways
Questions
10min
30min
5min
bio0:30 sec
THE TRIP:
facebook.com/72hoursincapetown
take aways
“hold that thought, i have to “check in”
some of it is important and
some isn’t
LEARN HOW TO TELL A
good story
BIT SIZE GOODNESS
2-3 min
work with what you have
just setting up an account is
not good enough
DEAD ACCOUNTS LOOK BAD
COMMENTING GETS YOU NOTICED
make it easier for your customers to
share their trip
3 stages:planning, the trip,
reminiscing
planning,
keep your friends informed and
jealous
Title
28.
people are willing to
help you
SMS ME
have real fans
10,000 followers
0
10,000
20,000
30,000
40,000
50,000
60,000
1 2 3 4 5 6 7 8 9 10 11 12 13
10,000 Fans - .8 People Share100 Fans - 1.5 People Share100 Fans - 1.7 People Share
‘Real’ Fans help
spread your story
distributioncreativity$
distribution
good story
memorable
funny
makes the person sharing....
“The story wrote itself”
do 95% of the work for a journalist
The worst hotel in the world
80%+Occupancy
Brand fascination
Nice side business
HELP FROM PROS
time!
put the right people in
charge
only 4% of hotels on TripAdvisor
respond to reviews
how much time would it really take you to respond?
Look outside
our industry
“If Busch Gardens was looking to get some
publicity out of the melon mashing video,
then mission accomplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clicked the replay button
on this video too many times not to share with the rest of you.” - Mashable
Results:
Story shared via Twitter & Facebook
Cost: close to nothing
Free publicityRelationship with Mashable
Increased followers
give first mindset
fluff?
CONVERSATION
CONVER$ION
same same same same same same same same same same same samesame different
Tell your story at the right time
“With the casino and the beds, our passengers will have at least two ways to get lucky on one of our !ights.”
Richard Branson
cONTENT NOT ADVERTISING
the future is in your hands
it’s not always about the
latest toys
it’s about caring
thank you@jessedee
facebook.com/72hoursincapetown
(it’s been fun)