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Backlight.org is the online oasis for inspiring and creative content. Find inspiring things across the web and add your original creative expression. http://www.backlight.org
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presented by Brad Wolfe :: [email protected]
presented by Brad Wolfe :: [email protected]
By Your Side (first verse performance)
“Hey Baby, Don’t you cry tonight
I’ll be by your side when the sun comes up
Hey Baby, Don’t you worry bout today
Tomorrow things will change when the sun comes up
I’ll be right here by you,
I’ll be right right here by your side”
presented by Brad Wolfe :: [email protected]
presented by Brad Wolfe :: [email protected]
presented by Brad Wolfe :: [email protected]
We All Create or Discover Meaningful Content…
presented by Brad Wolfe :: [email protected]
Backlight has a simple formula
presented by Brad Wolfe :: [email protected]
Why Backlight?
presented by Brad Wolfe :: [email protected]
Growing Opportunity for an “Inspiration” Venture
•Inspirational content is viral.
•Companies focused on inspiration have viability, e.g., $1 billion brand Chicken Soup for the Soul, Causes.
•Advertisers are looking for “brand safe” UGC; Dove, Kleenex, Kashi, Whole Foods.
•There are enormous possibilities in applying game mechanics to the creation and discovery of inspiring content. E.g., Zynga, Friends for Sale
•LOHAS market is $209 billion.
presented by Brad Wolfe :: [email protected]
Positioning Backlight in the Online Ecosystem
•Current trends online are toward overabundance and meaninglessness of interaction.
•Do the current platforms provide a dedicated space for inspiration and meaning?
•Backlight is a subset of these larger social communities where people go to get inspired on the social graph.
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
Tokens of Appreciation
Game Mechanics&
Virtual Currency
presented by Brad Wolfe :: [email protected]
Backlight.org encourages meaningful engagement
presented by Brad Wolfe :: [email protected]
Our business model
•University SAAS
•Inspiring greeting cards and gifts
•Physical/digital media sales
•Virtual currency conversion
Current Model
Future Models
Current Beta Partners:
presented by Brad Wolfe :: [email protected]
Current Needs
•We are a 2-person team in Palo Alto (BW and Jonathan Lipps)
•Backlight.org is seeking $100,000 in seed funding
presented by Brad Wolfe :: [email protected]