A consistent view of business

Andrew Tromans19th March 2012

Identification before Insight

Why are businesses different as a customer ?

• Fewer in number, larger & more complex

• Subject to more regulation

• Demand different types of service

• May not want our services, but have to take them !

• Political desire to encourage growth

The different views of a business

• Local Government services to business:• NNDR• Planning & Building Regulation• Licensing & Registration• Trading Standards• Health & Safety• Food Safety• Environmental• Business Support, Development & Regeneration

• Difficult to have a coherent conversation

Practical problems talking to businesses

• Extremely diverse

• We don’t know we should be talking to them !

• They don’t want to talk to us !

• No single view from the authority’s perspective

The approach - the importance of ‘where’

• Began with e-Government priority outcomes

• Wanted to concentrate on real benefits to the Council and business customers

• Location as a common reference - business happens somewhere

The approach – continued

• Started from an information management perspective (data quality)

• Secured buy-in to commit corporate resources

• Built on our existing GIS system

What is GIS-MO ?

• Repository for gazetteer & all Dudley MBC spatial data

• Managed collection point for linkable data

• Over 400 geo-referenced datasets• Simple, web-based interface available to

all staff• Recognised as business-critical

EXPERIAN -MOSAIC UK

M3/Northgate - Environmental

Health

ONS - Index of Multiple

Deprivation / Census Data /

OAC

GIS-MO

GVA - Corporate Asset

Management

iWorld –Housing

Management

NLIS - Land Charges

CONFIRM - Arbor / Grounds

Maintenance

Northgate -Revenues and

Benefits

Business Link Data

MAYRISE - Street Lighting

Symology - Highways

Maintenance

ASPIRE - CRM (Dudley Council Plus)

SIDEM – Parking

Management

CENTRIS - Pupil Records

Northgate - Electoral Register

ELMS2 - Community Equipment

EMS - Early Years

SWIFT - Social Service

Clients

Phone Masts (Mobile Operators Assoc)

Gas & Oil Pipelines

Bus Routes (Centro)

Water Companies (South Staffs / Severn Trent)

British Waterways

Flood Data (EA)

APAS - Planning

Applications back to 1947

Building Reg’s

TPO’s

Enforcements

Planning Policy

ExeGesIS - HBSMR

What have we done (so far) ?

• Collated disparate data sets

• Cleaned & matched

• Developed data model to correlate current & historic data views

• Introduced a managed change process

Single View of Customer

The missing piece of the puzzle

• What is left to do ?• We know where businesses are, and

who they are• But what do they do ?• Identify how the business interacts with

the Council, and then re-engineer processes

So what ?

• See where regulation should be happening but isn’t

• Identify services which could benefit businesses if they knew about them

• Coordinated service response• Target enforcement activities• Consider social impacts